A data profile of the people who buy, follow and care about CBeebies in United Kingdom — modelled from more than twelve digital signal sources. CBeebies has an estimated audience of 3,648,052 people in United Kingdom.
The average CBeebies fan in United Kingdom is 42.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Barbie, Paddington (film), CBBC (TV channel), with strongest over-indexing on Barbie (7.75× the country average).
Demographically, the CBeebies audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Creativity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical CBeebies fan in United Kingdom is more female, around 42.6 years old, with strong Creativity tendencies and a notable affinity for Barbie.
The key figures that characterise the CBeebies profile in United Kingdom.
76.2% are female, 23.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 42.6 |
| Estimated audience size | 3,648,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 22% | |
| 30-39 | 27% | |
| 40-49 | 18% | |
| 50+ | 27% |
of the worldwide CBeebies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 55.7% |
| United States | 9.7% |
| Japan | 3.9% |
Where the CBeebies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.59× | |
| 02 | North East | ~200K | 1.31× | |
| 03 | Yorkshire and the Humber | ~400K | 1.23× | |
| 04 | Wales | ~300K | 1.21× | |
| 05 | Northern Ireland | ~100K | 1.03× | |
| 06 | Scotland | ~300K | 0.96× | |
| 07 | South East | ~500K | 0.95× | |
| 08 | East of England | ~300K | 0.87× | |
| 09 | South West | ~200K | 0.81× | |
| 10 | England | ~2.5M | 0.80× | |
| 11 | East Midlands | ~200K | 0.75× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the CBeebies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teletubbies | Kids & Family | 7.82× | ||
| 02 | Barbie | Movies & TV | 7.75× | ||
| 03 | CBBC (TV channel) | Movies & TV | 6.20× | ||
| 04 | Nick Jr. | Movies & TV | 6.15× | ||
| 05 | PAW Patrol | Movies & TV | 5.44× | ||
| 06 | Nickelodeon | Movies & TV | 3.77× | ||
| 07 | Paddington (film) | Movies & TV | 3.19× | ||
| 08 | The Works | Shopping | 2.85× | ||
| 09 | New Look | Fashion & Accessoires | 2.20× | ||
| 10 | Play (activity) | Travel & Leisure | 2.16× | ||
| 11 | Lego | Kids & Family | 2.02× | ||
| 12 | Children's clothing | Fashion & Accessoires | 2.02× | ||
| 13 | Infant | Kids & Family | 1.83× | ||
| 14 | Home Bargains | Shopping | 1.82× | ||
| 15 | Matalan | Shopping | 1.66× | ||
| 16 | Motherhood | Kids & Family | 1.58× | ||
| 17 | Toys | Games | 1.58× | ||
| 18 | Morrisons | Food & Beverages | 1.58× | ||
| 19 | Parent | Kids & Family | 1.58× | ||
| 20 | Very (online retailer) | Website / Newspaper / Magazine | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.32× | |
| Family Orientation | CONSERVATISM | 1.29× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Luxury Orientation | PREMIUM | 0.96× |
CBeebies has an estimated audience of 3,648,052 people in United Kingdom, concentrated in England and South East.
76.2% of CBeebies fans are female, 23.8% are male, with an average age of 42.6 years.
CBeebies fans show strongest brand affinity for Barbie (7.75×), Paddington (film) (3.19×), and CBBC (TV channel) (6.2×) over the country average.
CBeebies fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond CBeebies itself, the audience over-indexes on Paddington (film) (3.19×), CBBC (TV channel) (6.2×), Teletubbies (7.82×), and Infant (1.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for CBeebies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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