A data profile of the people who buy, follow and care about Cotswolds in United Kingdom — modelled from more than twelve digital signal sources. Cotswolds has an estimated audience of 3,963,312 people in United Kingdom.
The average Cotswolds fan in United Kingdom is 48.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Devon, Cottage, Jeremy Clarkson, with strongest over-indexing on Devon (1.79× the country average).
Demographically, the Cotswolds audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cotswolds fan in United Kingdom is more female, around 48.0 years old, with strong Quality Awareness tendencies and a notable affinity for Devon.
The key figures that characterise the Cotswolds profile in United Kingdom.
68.4% are female, 31.6% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 48.0 |
| Estimated audience size | 3,963,312 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Cotswolds audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 69.6% |
| United States | 5.4% |
| Japan | 2.6% |
Where the Cotswolds audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.64× | |
| 02 | South East | ~800K | 1.47× | |
| 03 | South West | ~400K | 1.37× | |
| 04 | Wales | ~300K | 1.30× | |
| 05 | England | ~3M | 1.19× | |
| 06 | Yorkshire and the Humber | ~300K | 0.90× | |
| 07 | East of England | ~300K | 0.82× | |
| 08 | Scotland | ~300K | 0.81× | |
| 09 | North East | ~100K | 0.72× | |
| 10 | East Midlands | ~200K | 0.71× | |
| 11 | Northern Ireland | ~90K | 0.71× | |
| 12 | North West | ~200K | 0.39× |
The strongest cross-interests of the Cotswolds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheltenham | Travel & Leisure | 3.39× | ||
| 02 | Crew Clothing | Fashion & Accessoires | 2.58× | ||
| 03 | white company | Home & Garden | 2.34× | ||
| 04 | Rosamund Pike | Movies & TV | 2.19× | ||
| 05 | Jeremy Clarkson | Movies & TV | 2.15× | ||
| 06 | Horse of the Year Show | Sports | 2.06× | ||
| 07 | Fat Face | Fashion & Accessoires | 1.95× | ||
| 08 | Home accessories | Home & Garden | 1.95× | ||
| 09 | Vernacular architecture | Home & Garden | 1.86× | ||
| 10 | Oliver Bonas | Fashion & Accessoires | 1.85× | ||
| 11 | Dorset | Travel & Leisure | 1.84× | ||
| 12 | Devon | Travel & Leisure | 1.79× | ||
| 13 | national trust | Politics & Society | 1.77× | ||
| 14 | Bristol | Travel & Leisure | 1.76× | ||
| 15 | Lake District | Travel & Leisure | 1.72× | ||
| 16 | Summer house | Travel & Leisure | 1.69× | ||
| 17 | Garden centre | Home & Garden | 1.63× | ||
| 18 | Cornwall | Travel & Leisure | 1.58× | ||
| 19 | Cottage | Travel & Leisure | 1.55× | ||
| 20 | Rural area | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Design Affinity | PREMIUM | 1.23× | |
| Creativity | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Mindfulness | BALANCE | 0.88× | |
| Spirituality | BALANCE | 0.90× |
Cotswolds has an estimated audience of 3,963,312 people in United Kingdom, concentrated in England and South East.
68.4% of Cotswolds fans are female, 31.6% are male, with an average age of 48.0 years.
Cotswolds fans show strongest brand affinity for Devon (1.79×), Cottage (1.55×), and Jeremy Clarkson (2.15×) over the country average.
Cotswolds fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~800K), and South West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cotswolds itself, the audience over-indexes on Cottage (1.55×), Jeremy Clarkson (2.15×), Garden centre (1.63×), and Cornwall (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cotswolds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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