A data profile of the people who buy, follow and care about Ibis Budget in United Kingdom — modelled from more than twelve digital signal sources. Ibis Budget has an estimated audience of 118,247 people in United Kingdom.
The average Ibis Budget fan in United Kingdom is 41.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Hotel Ibis, Soldering iron, Novotel, with strongest over-indexing on Hotel Ibis (77.23× the country average).
Demographically, the Ibis Budget audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ibis Budget fan in United Kingdom is balanced, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Hotel Ibis.
The key figures that characterise the Ibis Budget profile in United Kingdom.
53.8% are female, 46.2% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 41.1 |
| Estimated audience size | 118,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
Where the Ibis Budget audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~90K | 1.39× | |
| 02 | North West | ~20K | 1.34× | |
| 03 | Greater London | ~20K | 1.24× | |
| 04 | East Midlands | ~10K | 1.15× | |
| 05 | Yorkshire and the Humber | ~10K | 1.06× | |
| 06 | West Midlands | ~5K | 1.05× | |
| 07 | South East | ~20K | 0.96× | |
| 08 | South West | ~9K | 0.95× | |
| 09 | Scotland | ~10K | 0.93× | |
| 10 | Wales | ~6K | 0.90× | |
| 11 | Northern Ireland | ~3K | 0.85× | |
| 12 | East of England | ~7K | 0.68× | |
| 13 | North East | ~3K | 0.65× |
The strongest cross-interests of the Ibis Budget audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotel Ibis | Travel & Leisure | 77.23× | ||
| 02 | Novotel | Travel & Leisure | 23.87× | ||
| 03 | A League of Their Own | Movies & TV | 17.82× | ||
| 04 | Soldering iron | Home & Garden | 16.34× | ||
| 05 | Topps Tiles | Shopping | 9.12× | ||
| 06 | Virgin Money | Business & Career | 7.57× | ||
| 07 | Premier Inn | Travel & Leisure | 4.44× | ||
| 08 | Travelodge | Travel & Leisure | 3.81× | ||
| 09 | Holiday | Travel & Leisure | 2.64× | ||
| 10 | Hotels | Travel & Leisure | 2.48× | ||
| 11 | Sales promotion | Shopping | 2.27× | ||
| 12 | England | Travel & Leisure | 2.26× | ||
| 13 | Christmas | Kids & Family | 2.19× | ||
| 14 | American Student Dental Association | Business & Career | 2.15× | ||
| 15 | Alcoholic beverages | Food & Beverages | 2.05× | ||
| 16 | Europe | Travel & Leisure | 2.02× | ||
| 17 | Nature | Home & Garden | 1.98× | ||
| 18 | Photography | Arts & Culture | 1.86× | ||
| 19 | London | Travel & Leisure | 1.81× | ||
| 20 | United Kingdom | Travel & Leisure | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.11× | |
| Convenience Orientation | PREMIUM | 2.00× | |
| Travelling | THRILL | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Early Adopter Mentality | POWER | 1.06× | |
| Extroversion | THRILL | 1.15× |
Ibis Budget's target market in United Kingdom covers an estimated 118,247 people, concentrated in England and Greater London.
53.8% of the Ibis Budget audience are female, 46.2% are male, with an average age of 41.1 years.
Ibis Budget fans show strongest brand affinity for Hotel Ibis (77.23×), Soldering iron (16.34×), and Novotel (23.87×) over the country average.
Ibis Budget fans in United Kingdom are most concentrated in England (reach ~90K), Greater London (reach ~20K), and North West (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Ibis Budget itself, the audience over-indexes on Soldering iron (16.34×), Novotel (23.87×), Hotels (2.48×), and Virgin Money (7.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ibis Budget. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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