A data profile of the people who buy, follow and care about Peaky Blinders (TV series) in United Kingdom — modelled from more than twelve digital signal sources. Peaky Blinders (TV series) has an estimated audience of 3,009,362 people in United Kingdom.
The average Peaky Blinders (TV series) fan in United Kingdom is 39.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Cillian Murphy, Sex Education, Katie Price, with strongest over-indexing on Cillian Murphy (6.98× the country average).
Demographically, the Peaky Blinders (TV series) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Peaky Blinders (TV series) fan in United Kingdom is more female, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Cillian Murphy.
The key figures that characterise the Peaky Blinders (TV series) profile in United Kingdom.
55.6% are female, 44.4% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 39.5 |
| Estimated audience size | 3,009,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Peaky Blinders (TV series) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.7% |
| Brazil | 8.1% |
| United Kingdom | 7.4% |
Where the Peaky Blinders (TV series) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.65× | |
| 02 | Yorkshire and the Humber | ~300K | 1.37× | |
| 03 | North East | ~100K | 1.14× | |
| 04 | Northern Ireland | ~100K | 1.14× | |
| 05 | Wales | ~200K | 1.10× | |
| 06 | Scotland | ~300K | 1.05× | |
| 07 | East of England | ~300K | 1.01× | |
| 08 | South East | ~300K | 0.82× | |
| 09 | East Midlands | ~200K | 0.78× | |
| 10 | South West | ~200K | 0.75× | |
| 11 | England | ~2M | 0.71× | |
| 12 | North West | ~100K | 0.49× |
The strongest cross-interests of the Peaky Blinders (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sex Education | Movies & TV | 9.10× | ||
| 02 | Annabelle Wallis | Movies & TV | 7.42× | ||
| 03 | Nick Cave | Music & Radio | 7.36× | ||
| 04 | Cillian Murphy | Movies & TV | 6.98× | ||
| 05 | Sam Neill | Movies & TV | 6.77× | ||
| 06 | Tom Hardy | Movies & TV | 4.19× | ||
| 07 | Charlie Hunnam | Movies & TV | 3.13× | ||
| 08 | Tyson Fury | Sports | 2.51× | ||
| 09 | Katie Price | Fashion & Accessoires | 2.26× | ||
| 10 | Ricky Hatton | Sports | 2.24× | ||
| 11 | Sporting Life (British newspaper) | Sports | 2.11× | ||
| 12 | EastEnders | Movies & TV | 1.92× | ||
| 13 | Barbie | Movies & TV | 1.87× | ||
| 14 | Girl | Kids & Family | 1.69× | ||
| 15 | TUI | Travel & Leisure | 1.68× | ||
| 16 | Racing Post | Sports | 1.68× | ||
| 17 | Greggs | Food & Beverages | 1.58× | ||
| 18 | Home Bargains | Shopping | 1.54× | ||
| 19 | Sky Bet | Games | 1.54× | ||
| 20 | Betfred | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.25× | |
| Spirituality | BALANCE | 1.16× | |
| Need for Security | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.66× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Career Orientation | POWER | 0.67× |
Peaky Blinders (TV series) has an estimated audience of 3,009,362 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
55.6% of Peaky Blinders (TV series) fans are female, 44.4% are male, with an average age of 39.5 years.
Peaky Blinders (TV series) fans show strongest brand affinity for Cillian Murphy (6.98×), Sex Education (9.1×), and Katie Price (2.26×) over the country average.
Peaky Blinders (TV series) fans in United Kingdom are most concentrated in England (reach ~2M), Yorkshire and the Humber (reach ~300K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Peaky Blinders (TV series) itself, the audience over-indexes on Sex Education (9.1×), Katie Price (2.26×), Tom Hardy (4.19×), and TUI (1.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Peaky Blinders (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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