A data profile of the people who buy, follow and care about Arts and music in Indonesia — modelled from more than twelve digital signal sources. Arts and music has an estimated audience of 18,035,197 people in Indonesia.
The average Arts and music fan in Indonesia is 34.4 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the Arts and music profile in Indonesia.
47.0% are female, 53.0% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 34.4 |
| Estimated audience size | 18,035,197 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Arts and music audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.1% |
| India | 5.5% |
Where the Arts and music audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Banten | ~800K | 1.08× | |
| 02 | Aceh | ~300K | 1.04× | |
| 03 | West Sulawesi | ~80K | 1.04× | |
| 04 | North Sumatra | ~900K | 1.03× | |
| 05 | North Sulawesi | ~200K | 1.03× | |
| 06 | North Kalimantan | ~60K | 1.03× | |
| 07 | Special Region of Yogyakarta | ~300K | 1.02× | |
| 08 | East Kalimantan | ~300K | 1.02× | |
| 09 | West Sumatra | ~300K | 1.01× | |
| 10 | South Sulawesi | ~500K | 1.00× | |
| 11 | Riau | ~400K | 1.00× | |
| 12 | Lampung | ~400K | 1.00× | |
| 13 | West Nusa Tenggara | ~200K | 1.00× | |
| 14 | Jambi | ~200K | 1.00× | |
| 15 | Central Sulawesi | ~200K | 1.00× | |
| 16 | Central Java | ~1.5M | 0.99× | |
| 17 | Jakarta | ~1.5M | 0.99× | |
| 18 | South Sumatra | ~400K | 0.99× | |
| 19 | Bali | ~400K | 0.99× | |
| 20 | East Java | ~2M | 0.97× | |
| 21 | West Java | ~2.5M | 0.96× | |
| 22 | Bangka-Belitung Islands | 0.00× | ||
| 23 | West Kalimantan | 0.00× | ||
| 24 | Riau Islands | 0.00× | ||
| 25 | Gorontalo (disambiguation)(2) | 0.00× | ||
| 26 | North Maluku | 0.00× | ||
| 27 | Bengkulu | 0.00× | ||
| 28 | Maluku | 0.00× | ||
| 29 | South Kalimantan | 0.00× | ||
| 30 | Papua (province) | 0.00× | ||
| 31 | Central Kalimantan | 0.00× | ||
| 32 | East Nusa Tenggara | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.