A data profile of the people who buy, follow and care about Day in Indonesia — modelled from more than twelve digital signal sources. Day has an estimated audience of 2,626,626 people in Indonesia.
Day has an estimated audience of 2,626,626 people in Indonesia. 37.4% are female, 62.6% are male, average age 37.1. Top brand affinities: Tinder, Anti-lock braking system, Manual transmission, Automated teller machine, Sarcasm.
Top brand affinities include Tinder, Anti-lock braking system, Manual transmission, with strongest over-indexing on Tinder (4.49× the country average).
Demographically, the Day audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Day fan in Indonesia is more male, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Tinder.
The key figures that characterise the Day profile in Indonesia.
37.4% are female, 62.6% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 37.1 |
| Estimated audience size | 2,626,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Day audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 31.3% |
| Brazil | 8.0% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Downloadable content | Internet & Social Media | 5.29× | ||
| 02 | Tinder | Internet & Social Media | 4.49× | ||
| 03 | Anti-lock braking system | Cars & Mobility | 3.72× | ||
| 04 | Sarcasm | Politics & Society | 3.34× | ||
| 05 | Manual transmission | Cars & Mobility | 3.30× | ||
| 06 | Hyaluronan | Beauty & Wellness | 3.15× | ||
| 07 | Hormone | Health | 2.84× | ||
| 08 | Automated teller machine | Business & Career | 2.75× | ||
| 09 | Player versus player | Games | 2.18× | ||
| 10 | Automatic transmission | Cars & Mobility | 2.05× | ||
| 11 | Urology | Health | 2.04× | ||
| 12 | Air fryer | Food & Beverages | 2.01× | ||
| 13 | Corporate finance | Business & Career | 1.94× | ||
| 14 | Multiple sclerosis awareness | Health | 1.74× | ||
| 15 | Arthritis awareness | Health | 1.68× | ||
| 16 | LTE (telecommunication) | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.39× | |
| Risk Appetite | THRILL | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Spirituality | BALANCE | 1.39× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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