A data profile of the people who buy, follow and care about Electronic sports in Indonesia — modelled from more than twelve digital signal sources. Electronic sports has an estimated audience of 2,471,761 people in Indonesia.
The average Electronic sports fan in Indonesia is 30.0 years old, more male, and lives primarily in Central Java.
The audience is concentrated in Central Java, East Java, West Java.
Top brand affinities include TV Tokyo, Mobile game, Liga Champions, with strongest over-indexing on TV Tokyo (1.66× the country average).
Demographically, the Electronic sports audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Electronic sports fan in Indonesia is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TV Tokyo.
The key figures that characterise the Electronic sports profile in Indonesia.
33.8% are female, 66.2% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 30.0 |
| Estimated audience size | 2,471,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Electronic sports audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.3% |
| China | 4.9% |
| India | 4.9% |
Where the Electronic sports audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Java | ~500K | 2.12× | |
| 02 | East Java | ~400K | 1.33× | |
| 03 | Bali | ~60K | 1.13× | |
| 04 | Special Region of Yogyakarta | ~50K | 1.11× | |
| 05 | Riau Islands | ~30K | 1.11× | |
| 06 | South Kalimantan | ~30K | 1.09× | |
| 07 | West Papua | ~8K | 1.05× | |
| 08 | Jakarta | ~200K | 1.04× | |
| 09 | West Sulawesi | ~10K | 1.04× | |
| 10 | South Sulawesi | ~70K | 1.01× | |
| 11 | Bangka-Belitung Islands | ~10K | 1.01× | |
| 12 | North Kalimantan | ~8K | 1.01× | |
| 13 | North Sulawesi | ~30K | 1.00× | |
| 14 | Central Kalimantan | ~20K | 1.00× | |
| 15 | Gorontalo (disambiguation)(2) | ~10K | 1.00× | |
| 16 | East Kalimantan | ~40K | 0.99× | |
| 17 | Bengkulu | ~20K | 0.99× | |
| 18 | Maluku | ~10K | 0.99× | |
| 19 | North Maluku | ~8K | 0.99× | |
| 20 | Banten | ~100K | 0.98× | |
| 21 | West Sumatra | ~40K | 0.98× | |
| 22 | Jambi | ~30K | 0.98× | |
| 23 | Papua (province) | ~10K | 0.98× | |
| 24 | South Sumatra | ~60K | 0.96× | |
| 25 | West Kalimantan | ~30K | 0.96× | |
| 26 | Southeast Sulawesi | ~20K | 0.96× | |
| 27 | Lampung | ~50K | 0.95× | |
| 28 | Central Sulawesi | ~20K | 0.94× | |
| 29 | West Nusa Tenggara | ~30K | 0.92× | |
| 30 | East Nusa Tenggara | ~20K | 0.92× | |
| 31 | Riau | ~50K | 0.91× | |
| 32 | Aceh | ~30K | 0.89× | |
| 33 | West Java | ~300K | 0.87× | |
| 34 | North Sumatra | ~100K | 0.81× |
The strongest cross-interests of the Electronic sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AFC Asian Cup | Sports | 2.57× | ||
| 02 | Healthy Lifestyles | Health | 2.56× | ||
| 03 | Healthy habits | Health | 2.20× | ||
| 04 | Fortnite | Games | 2.11× | ||
| 05 | Gaming computer | Technology & Electronics | 2.04× | ||
| 06 | PC game | Games | 1.98× | ||
| 07 | Dota 2 | Games | 1.95× | ||
| 08 | Mobile Legends: Bang bang | Games | 1.90× | ||
| 09 | Multiplayer online battle arena | Games | 1.82× | ||
| 10 | Call of Duty | Games | 1.80× | ||
| 11 | Mobile game | Games | 1.78× | ||
| 12 | League of Legends | Games | 1.76× | ||
| 13 | FIFA (video game series) | Games | 1.73× | ||
| 14 | Minecraft | Games | 1.72× | ||
| 15 | Gamer | Games | 1.69× | ||
| 16 | TV Tokyo | Movies & TV | 1.66× | ||
| 17 | Roblox | Games | 1.58× | ||
| 18 | Massively multiplayer online games | Games | 1.55× | ||
| 19 | Liga Champions | Sports | 1.52× | ||
| 20 | Massively multiplayer online role-playing games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.02× | |
| Design Affinity | PREMIUM | 0.94× | |
| Need for Security | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.44× | |
| Individualism | JOY | 0.49× | |
| Travelling | THRILL | 0.51× |
Electronic sports has an estimated audience of 2,471,761 people in Indonesia, concentrated in Central Java and East Java.
33.8% of Electronic sports fans are female, 66.2% are male, with an average age of 30.0 years.
Electronic sports fans show strongest brand affinity for TV Tokyo (1.66×), Mobile game (1.78×), and Liga Champions (1.52×) over the country average.
Electronic sports fans in Indonesia are most concentrated in Central Java (reach ~500K), East Java (reach ~400K), and West Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Electronic sports itself, the audience over-indexes on Mobile game (1.78×), Liga Champions (1.52×), Gamer (1.69×), and PC game (1.98×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Electronic sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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