Rascasse Audience Intelligence

Family and relationships Audience in Indonesia

A data profile of the people who buy, follow and care about Family and relationships in Indonesia — modelled from more than twelve digital signal sources. Family and relationships has an estimated audience of 16,304,394 people in Indonesia.

#20among Topic in Indonesia
#1in Kids & Family

The average Family and relationships fan in Indonesia is 32.1 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Family and relationships profile in Indonesia.

Audience size
16.3M
in Indonesia
Gender
51.0%♀
49.0% male
Age
32.1
average years
Country rank
#25
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family and relationships fans

51.0% are female, 49.0% are male, average age 32.1.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Family and relationships audience in Indonesia
MetricValue
Female51.0%
Male49.0%
Average age32.1
Estimated audience size16,304,394
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Family and relationships audience in Indonesia
Age bracketShare%
16-1932%
20-2930%
30-3919%
40-4912%
50+7%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Family and relationships audience comes from Indonesia.

Worldwide audience distribution share by country for Family and relationships
CountryShare
United States19.5%
Japan6.7%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family and relationships audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Family and relationships fans by region: top regions in Indonesia
#RegionReachAffinity×
01Central Kalimantan~100K1.10×
02West Papua~60K1.08×
03Maluku~80K1.07×
04Papua (province)~100K1.04×
05North Sulawesi~200K1.03×
06Central Sulawesi~200K1.03×
07Bangka-Belitung Islands~80K1.03×
08Bengkulu~100K1.02×
09Gorontalo (disambiguation)(2)~70K1.02×
10Jambi~200K1.01×
11West Sulawesi~70K1.01×
12West Nusa Tenggara~200K1.00×
13Riau Islands~200K1.00×
14Southeast Sulawesi~100K1.00×
15North Kalimantan~50K1.00×
16West Kalimantan~200K0.99×
17Aceh~200K0.99×
18South Kalimantan~200K0.99×
19East Nusa Tenggara~200K0.99×
20North Maluku~60K0.99×
21South Sulawesi~500K0.97×
22West Sumatra~300K0.97×
23South Sumatra~400K0.96×
24Riau~400K0.96×
25Lampung~300K0.96×
26East Kalimantan~300K0.96×
27Bali~300K0.94×
28Special Region of Yogyakarta~300K0.94×
29North Sumatra~700K0.92×
30Banten~600K0.90×
31Central Java~1.5M0.83×
32Jakarta~1M0.82×
33East Java~1.5M0.80×
34West Java~2M0.74×
Appendix

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See Family and relationships audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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