A data profile of the people who buy, follow and care about Family and relationships in Malaysia — modelled from more than twelve digital signal sources. Family and relationships has an estimated audience of 7,520,969 people in Malaysia.
The average Family and relationships fan in Malaysia is 37.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Durban University of Technology, K-Dramas, Oki Setiana Dewi, with strongest over-indexing on Durban University of Technology (1.54× the country average).
Demographically, the Family and relationships audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 15 regions tracked by Rascasse.
The typical Family and relationships fan in Malaysia is balanced, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for Durban University of Technology.
The key figures that characterise the Family and relationships profile in Malaysia.
50.6% are female, 49.4% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 37.1 |
| Estimated audience size | 7,520,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Family and relationships audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.7% |
| China | 5.1% |
Where the Family and relationships audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perlis | ~100K | 1.16× | |
| 02 | Putrajaya | ~40K | 1.08× | |
| 03 | Sarawak | ~600K | 0.99× | |
| 04 | Penang | ~500K | 0.99× | |
| 05 | Terengganu | ~300K | 0.99× | |
| 06 | Kelantan | ~400K | 0.98× | |
| 07 | Perak | ~600K | 0.97× | |
| 08 | Negeri Sembilan | ~400K | 0.97× | |
| 09 | Pahang | ~400K | 0.97× | |
| 10 | Malacca | ~300K | 0.97× | |
| 11 | Johor | ~900K | 0.96× | |
| 12 | Kedah | ~500K | 0.96× | |
| 13 | Selangor | ~2M | 0.94× | |
| 14 | Kuala Lumpur | ~1.5M | 0.94× | |
| 15 | Sabah | ~700K | 0.94× |
The strongest cross-interests of the Family and relationships audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flawlessbeautyandskin | Beauty & Wellness | 1.75× | ||
| 02 | Plains & Prints | Shopping | 1.69× | ||
| 03 | TVN (Poland) | Movies & TV | 1.66× | ||
| 04 | bighitentertainment | Movies & TV | 1.65× | ||
| 05 | Oki Setiana Dewi | Movies & TV | 1.62× | ||
| 06 | e-tesettur.com.tr | Fashion & Accessoires | 1.58× | ||
| 07 | Angel Aquino | Movies & TV | 1.56× | ||
| 08 | Zaskia Sungkar | Movies & TV | 1.55× | ||
| 09 | Cassper Nyovest | Music & Radio | 1.55× | ||
| 10 | Durban University of Technology | Business & Career | 1.54× | ||
| 11 | K-Dramas | Movies & TV | 1.53× | ||
| 12 | Khon Kaen University | Business & Career | 1.52× | ||
| 13 | ALA Tesettür | Fashion & Accessoires | 1.52× | ||
| 14 | Prince of Songkla University | Business & Career | 1.51× | ||
| 15 | ZAWARA | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.00× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.49× | |
| Social Media Usage | JOY | 0.59× | |
| Early Adopter Mentality | POWER | 0.65× |
Family and relationships has an estimated audience of 7,520,969 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.6% of Family and relationships fans are female, 49.4% are male, with an average age of 37.1 years.
Family and relationships fans show strongest brand affinity for Durban University of Technology (1.54×), K-Dramas (1.53×), and Oki Setiana Dewi (1.62×) over the country average.
Family and relationships fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Family and relationships itself, the audience over-indexes on K-Dramas (1.53×), Oki Setiana Dewi (1.62×), Prince of Songkla University (1.51×), and Khon Kaen University (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.