A data profile of the people who buy, follow and care about Financial services in Indonesia — modelled from more than twelve digital signal sources. Financial services has an estimated audience of 4,691,774 people in Indonesia.
The average Financial services fan in Indonesia is 37.2 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
The key figures that characterise the Financial services profile in Indonesia.
39.1% are female, 60.9% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 37.2 |
| Estimated audience size | 4,691,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 29% | |
| 30-39 | 28% | |
| 40-49 | 20% | |
| 50+ | 10% |
of the worldwide Financial services audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.7% |
| Brazil | 5.3% |
Where the Financial services audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Maluku | ~20K | 1.11× | |
| 02 | Bengkulu | ~40K | 1.07× | |
| 03 | North Kalimantan | ~20K | 1.07× | |
| 04 | Bangka-Belitung Islands | ~20K | 1.06× | |
| 05 | West Sulawesi | ~20K | 1.06× | |
| 06 | North Sulawesi | ~50K | 1.03× | |
| 07 | Southeast Sulawesi | ~40K | 1.03× | |
| 08 | Papua (province) | ~30K | 1.03× | |
| 09 | Jambi | ~50K | 1.02× | |
| 10 | Central Sulawesi | ~40K | 1.02× | |
| 11 | Central Kalimantan | ~40K | 1.02× | |
| 12 | Jakarta | ~400K | 1.01× | |
| 13 | Maluku | ~20K | 1.01× | |
| 14 | Gorontalo (disambiguation)(2) | ~20K | 1.01× | |
| 15 | West Nusa Tenggara | ~60K | 1.00× | |
| 16 | East Nusa Tenggara | ~50K | 1.00× | |
| 17 | Aceh | ~60K | 0.99× | |
| 18 | Riau Islands | ~50K | 0.99× | |
| 19 | West Sumatra | ~80K | 0.97× | |
| 20 | West Kalimantan | ~70K | 0.97× | |
| 21 | South Kalimantan | ~60K | 0.97× | |
| 22 | Lampung | ~90K | 0.96× | |
| 23 | South Sumatra | ~100K | 0.95× | |
| 24 | Riau | ~100K | 0.95× | |
| 25 | East Kalimantan | ~70K | 0.95× | |
| 26 | South Sulawesi | ~100K | 0.94× | |
| 27 | Special Region of Yogyakarta | ~70K | 0.94× | |
| 28 | Bali | ~90K | 0.93× | |
| 29 | North Sumatra | ~200K | 0.91× | |
| 30 | Banten | ~200K | 0.91× | |
| 31 | Central Java | ~400K | 0.81× | |
| 32 | East Java | ~400K | 0.79× | |
| 33 | West Java | ~500K | 0.72× | |
| 34 | West Papua | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Financial services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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