A data profile of the people who buy, follow and care about Wallpaper (magazine) in Indonesia — modelled from more than twelve digital signal sources. Wallpaper (magazine) has an estimated audience of 2,803,438 people in Indonesia.
Wallpaper (magazine) has an estimated audience of 2,803,438 people in Indonesia. 48.2% are female, 51.8% are male, average age 34.6. Top brand affinities: Real Sociedad, Ligue 1, Tiger Woods, Telegram, Real Betis.
Top brand affinities include Real Sociedad, Ligue 1, Tiger Woods, with strongest over-indexing on Real Sociedad (6.29× the country average).
Demographically, the Wallpaper (magazine) audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.
The typical Wallpaper (magazine) fan in Indonesia is balanced, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Real Sociedad.
The key figures that characterise the Wallpaper (magazine) profile in Indonesia.
48.2% are female, 51.8% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 34.6 |
| Estimated audience size | 2,803,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 31% | |
| 30-39 | 25% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Wallpaper (magazine) audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.5% |
| India | 14.6% |
| Brazil | 10.5% |
The strongest cross-interests of the Wallpaper (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ricky Gervais | Movies & TV | 20.85× | ||
| 02 | Tiger Woods | Sports | 18.59× | ||
| 03 | Norwich City F.C. | Sports | 10.06× | ||
| 04 | Alienware | Technology & Electronics | 9.81× | ||
| 05 | Razer Inc. | Technology & Electronics | 7.74× | ||
| 06 | Thai Premier League | Sports | 7.03× | ||
| 07 | PGA Tour | Sports | 6.43× | ||
| 08 | Real Sociedad | Sports | 6.29× | ||
| 09 | Atalanta B.C. | Sports | 5.57× | ||
| 10 | Major League Soccer | Sports | 4.69× | ||
| 11 | Aston Villa F.C. | Sports | 3.36× | ||
| 12 | Real Betis | Sports | 3.19× | ||
| 13 | Lottery | Games | 2.67× | ||
| 14 | Baccarat | Games | 2.39× | ||
| 15 | Telegram | Internet & Social Media | 2.26× | ||
| 16 | Local news | News | 2.07× | ||
| 17 | Ligue 1 | Sports | 2.06× | ||
| 18 | Modern architecture | Arts & Culture | 1.90× | ||
| 19 | A.C. Milan | Sports | 1.87× | ||
| 20 | Serie A | Sports | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.90× | |
| DIY Mentality | THRILL | 1.52× | |
| Career Orientation | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.54× | |
| Creativity | OPEN | 0.55× | |
| Mindfulness | BALANCE | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Wallpaper (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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