A data profile of the people who buy, follow and care about Audience in Ireland — modelled from more than twelve digital signal sources. Audience has an estimated audience of 766,356 people in Ireland.
Audience has an estimated audience of 766,356 people in Ireland. 57.7% are female, 42.3% are male, average age 41.0. Top brand affinities: Millie Bobby Brown, Superman, Cannes Film Festival, Fanatics, Heidi Klum.
Top brand affinities include Millie Bobby Brown, Superman, Cannes Film Festival, with strongest over-indexing on Millie Bobby Brown (1.57× the country average).
Demographically, the Audience audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
The typical Audience fan in Ireland is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Audience profile in Ireland.
57.7% are female, 42.3% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.0 |
| Estimated audience size | 766,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Audience audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vietnam Airlines | Travel & Leisure | 1.89× | ||
| 02 | Monopoly (game) | Games | 1.78× | ||
| 03 | Cannes Film Festival | Movies & TV | 1.74× | ||
| 04 | Bella Thorne | Movies & TV | 1.71× | ||
| 05 | Gothic fashion | Fashion & Accessoires | 1.60× | ||
| 06 | Chris Pine | Movies & TV | 1.58× | ||
| 07 | Nu metal | Music & Radio | 1.58× | ||
| 08 | Las Vegas Raiders | Sports | 1.58× | ||
| 09 | Millie Bobby Brown | Movies & TV | 1.57× | ||
| 10 | Otorhinolaryngology | Health | 1.55× | ||
| 11 | Magic: The Gathering | Games | 1.55× | ||
| 12 | Fanatics | Fashion & Accessoires | 1.54× | ||
| 13 | Superman | Movies & TV | 1.53× | ||
| 14 | Heidi Klum | Fashion & Accessoires | 1.52× | ||
| 15 | Chris Pratt | Movies & TV | 1.52× | ||
| 16 | Shōnen manga | Literature | 1.52× | ||
| 17 | The Legend of Zelda | Games | 1.52× | ||
| 18 | Burning Man | Music & Radio | 1.51× | ||
| 19 | Muji | Home & Garden | 1.51× | ||
| 20 | Franz Ferdinand (band) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Urban Lifestyle | OPEN | 1.17× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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