A data profile of the people who buy, follow and care about Audience in Portugal — modelled from more than twelve digital signal sources. Audience has an estimated audience of 1,993,036 people in Portugal.
The average Audience fan in Portugal is 43.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Comedy club, Better Call Saul, Adele, with strongest over-indexing on Comedy club (1.53× the country average).
Demographically, the Audience audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 20 regions tracked by Rascasse.
The typical Audience fan in Portugal is balanced, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Comedy club.
The key figures that characterise the Audience profile in Portugal.
53.2% are female, 46.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 43.1 |
| Estimated audience size | 1,993,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Audience audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.2% |
| India | 5.8% |
| China | 4.5% |
Where the Audience audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.11× | |
| 02 | Portalegre District | ~20K | 1.11× | |
| 03 | Guarda District | ~30K | 1.09× | |
| 04 | Beja District | ~30K | 1.07× | |
| 05 | Vila Real District | ~40K | 1.04× | |
| 06 | Évora District | ~40K | 1.04× | |
| 07 | Castelo Branco District | ~40K | 1.03× | |
| 08 | Azores | ~50K | 1.00× | |
| 09 | Viana do Castelo District | ~50K | 1.00× | |
| 10 | Viseu District | ~70K | 0.98× | |
| 11 | Madeira | ~60K | 0.97× | |
| 12 | Coimbra District | ~90K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~200K | 0.92× | |
| 16 | Faro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Lisbon District | ~500K | 0.82× | |
| 19 | Porto District | ~400K | 0.82× | |
| 20 | Santarém District | ~80K | 0.82× |
The strongest cross-interests of the Audience audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edmonton Oilers | Sports | 1.55× | ||
| 02 | Comedy club | Movies & TV | 1.53× | ||
| 03 | Better Call Saul | Movies & TV | 1.53× | ||
| 04 | Adele | Music & Radio | 1.53× | ||
| 05 | Will Ferrell | Movies & TV | 1.53× | ||
| 06 | Charli XCX | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.17× | |
| Community Orientation | OPEN | 1.11× | |
| Mindfulness | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Spirituality | BALANCE | 0.91× |
Audience has an estimated audience of 1,993,036 people in Portugal, concentrated in Lisbon District and Porto District.
53.2% of Audience fans are female, 46.8% are male, with an average age of 43.1 years.
Audience fans show strongest brand affinity for Comedy club (1.53×), Better Call Saul (1.53×), and Adele (1.53×) over the country average.
Audience fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Audience itself, the audience over-indexes on Better Call Saul (1.53×), Adele (1.53×), Charli XCX (1.51×), and Will Ferrell (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Audience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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