A data profile of the people who buy, follow and care about Dream 11 in India — modelled from more than twelve digital signal sources. Dream 11 has an estimated audience of 6,947,089 people in India.
Dream 11 has an estimated audience of 6,947,089 people in India. 6.6% are female, 93.4% are male, average age 28.2. Top brand affinities: Sports betting, Al Nassr FC, Joe Root, OnePlus, Lottery.
Top brand affinities include Sports betting, Al Nassr FC, Joe Root, with strongest over-indexing on Sports betting (2.58× the country average).
Demographically, the Dream 11 audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Indulgence, Need for Security.
The typical Dream 11 fan in India is more male, around 28.2 years old, with strong Indulgence tendencies and a notable affinity for Sports betting.
The key figures that characterise the Dream 11 profile in India.
6.6% are female, 93.4% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 6.6% |
| Male | 93.4% |
| Average age | 28.2 |
| Estimated audience size | 6,947,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 35% | |
| 30-39 | 14% | |
| 40-49 | 5% | |
| 50+ | 3% |
of the worldwide Dream 11 audience comes from India.
| Country | Share |
|---|---|
| India | 97.0% |
| United Arab Emirates | 1.4% |
| United States | 0.5% |
The strongest cross-interests of the Dream 11 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al Nassr FC | Sports | 3.07× | ||
| 02 | Indian Super League | Sports | 3.07× | ||
| 03 | FC Bayern Munich | Sports | 3.07× | ||
| 04 | Forestry | Home & Garden | 3.07× | ||
| 05 | Mauritius | Travel & Leisure | 3.07× | ||
| 06 | Logging | Technology & Electronics | 3.07× | ||
| 07 | Joe Root | Sports | 2.72× | ||
| 08 | Sports betting | Games | 2.58× | ||
| 09 | Lottery | Games | 2.16× | ||
| 10 | OnePlus | Technology & Electronics | 2.04× | ||
| 11 | Max Verstappen | Sports | 1.98× | ||
| 12 | truecaller | Internet & Social Media | 1.90× | ||
| 13 | Real property | Home & Garden | 1.86× | ||
| 14 | Videography | Internet & Social Media | 1.72× | ||
| 15 | Sewing machine | Home & Garden | 1.58× | ||
| 16 | Young's | Food & Beverages | 1.55× | ||
| 17 | Strategy games | Games | 1.53× | ||
| 18 | Seafood | Food & Beverages | 1.53× | ||
| 19 | Poker | Games | 1.51× | ||
| 20 | Bluetooth | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.19× | |
| Need for Security | CONSERVATISM | 1.09× | |
| Early Adopter Mentality | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.72× | |
| Tradition | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dream 11. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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