Rascasse Audience Intelligence

Dream 11 Audience in India

A data profile of the people who buy, follow and care about Dream 11 in India — modelled from more than twelve digital signal sources. Dream 11 has an estimated audience of 6,947,089 people in India.

Dream 11 has an estimated audience of 6,947,089 people in India. 6.6% are female, 93.4% are male, average age 28.2. Top brand affinities: Sports betting, Al Nassr FC, Joe Root, OnePlus, Lottery.

Top brand affinities include Sports betting, Al Nassr FC, Joe Root, with strongest over-indexing on Sports betting (2.58× the country average).

Demographically, the Dream 11 audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Indulgence, Need for Security.

The typical Dream 11 fan in India is more male, around 28.2 years old, with strong Indulgence tendencies and a notable affinity for Sports betting.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Dream 11 profile in India.

Audience size
6.9M
in India
Gender
6.6%
93.4% male
Age
28.2
average years
Country rank
#757
Website / Newspaper / Magazine in India
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Dream 11

6.6% are female, 93.4% are male, average age 28.2.

Fig. 02

Gender split

6.6%
Female
93.4%
Male
Demographic split for Dream 11 audience in India
MetricValue
Female6.6%
Male93.4%
Average age28.2
Estimated audience size6,947,089
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Dream 11 audience in India
Age bracketShare%
16-1943%
20-2935%
30-3914%
40-495%
50+3%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Dream 11 audience comes from India.

Worldwide audience distribution share by country for Dream 11
CountryShare
India97.0%
United Arab Emirates1.4%
United States0.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dream 11 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dream 11 audience
#·InterestCategoryAffinity×
01Al Nassr FCSports3.07×
02Indian Super LeagueSports3.07×
03FC Bayern MunichSports3.07×
04ForestryHome & Garden3.07×
05MauritiusTravel & Leisure3.07×
06LoggingTechnology & Electronics3.07×
07Joe RootSports2.72×
08Sports bettingGames2.58×
09LotteryGames2.16×
10OnePlusTechnology & Electronics2.04×
11Max VerstappenSports1.98×
12truecallerInternet & Social Media1.90×
13Real propertyHome & Garden1.86×
14VideographyInternet & Social Media1.72×
15Sewing machineHome & Garden1.58×
16Young'sFood & Beverages1.55×
17Strategy gamesGames1.53×
18SeafoodFood & Beverages1.53×
19PokerGames1.51×
20BluetoothTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dream 11 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Dream 11 audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.19×
Need for SecurityCONSERVATISM1.09×
Early Adopter MentalityPOWER1.08×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Dream 11 audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Design AffinityPREMIUM0.72×
TraditionCONSERVATISM0.73×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Dream 11. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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