Rascasse Audience Intelligence

Madhya Pradesh Audience in India

A data profile of the people who buy, follow and care about Madhya Pradesh in India — modelled from more than twelve digital signal sources. Madhya Pradesh has an estimated audience of 5,166,925 people in India.

Madhya Pradesh has an estimated audience of 5,166,925 people in India. 17.4% are female, 82.6% are male, average age 32.1. Top brand affinities: truecaller, NASDAQ, Game of Thrones, Stranger Things, Zoom!.

Top brand affinities include truecaller, NASDAQ, Game of Thrones, with strongest over-indexing on truecaller (4.31× the country average).

Demographically, the Madhya Pradesh audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

The typical Madhya Pradesh fan in India is more male, around 32.1 years old, with strong Price Sensitivity tendencies and a notable affinity for truecaller.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Madhya Pradesh profile in India.

Audience size
5.2M
in India
Gender
17.4%
82.6% male
Age
32.1
average years
Country rank
#1148
POI in India
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madhya Pradesh fans

17.4% are female, 82.6% are male, average age 32.1.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for Madhya Pradesh audience in India
MetricValue
Female17.4%
Male82.6%
Average age32.1
Estimated audience size5,166,925
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Madhya Pradesh audience in India
Age bracketShare%
16-1929%
20-2935%
30-3918%
40-4911%
50+7%
Fig. 04

Worldwide distribution

75.5%

of the worldwide Madhya Pradesh audience comes from India.

Worldwide audience distribution share by country for Madhya Pradesh
CountryShare
India75.5%
Saudi Arabia4.8%
United Arab Emirates3.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madhya Pradesh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madhya Pradesh audience
#·InterestCategoryAffinity×
01truecallerInternet & Social Media4.31×
02Charles LeclercSports4.31×
03Queen (band)Music & Radio4.31×
04Alibaba.comShopping4.31×
05TescoShopping4.31×
06Auto showCars & Mobility4.04×
07Lena HeadeyMovies & TV3.86×
08NASDAQBusiness & Career3.83×
09ZootopiaMovies & TV3.67×
10Pirates of the Caribbean (film series)Movies & TV3.51×
11Zoom!Business & Career3.43×
12One PieceMovies & TV2.10×
13CrystalFashion & Accessoires1.84×
14SeafoodFood & Beverages1.83×
15HandballSports1.71×
16Stranger ThingsMovies & TV1.68×
17Game of ThronesMovies & TV1.58×
18EmbroideryHome & Garden1.57×
19InnovationBusiness & Career1.54×
20Wedding invitationHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madhya Pradesh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Madhya Pradesh audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.57×
Quality AwarenessPREMIUM1.53×
Convenience OrientationPREMIUM1.44×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Madhya Pradesh audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Design AffinityPREMIUM0.77×
ExtroversionTHRILL0.80×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Madhya Pradesh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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