A data profile of the people who buy, follow and care about Madhya Pradesh in India — modelled from more than twelve digital signal sources. Madhya Pradesh has an estimated audience of 5,166,925 people in India.
Madhya Pradesh has an estimated audience of 5,166,925 people in India. 17.4% are female, 82.6% are male, average age 32.1. Top brand affinities: truecaller, NASDAQ, Game of Thrones, Stranger Things, Zoom!.
Top brand affinities include truecaller, NASDAQ, Game of Thrones, with strongest over-indexing on truecaller (4.31× the country average).
Demographically, the Madhya Pradesh audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Madhya Pradesh fan in India is more male, around 32.1 years old, with strong Price Sensitivity tendencies and a notable affinity for truecaller.
The key figures that characterise the Madhya Pradesh profile in India.
17.4% are female, 82.6% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 17.4% |
| Male | 82.6% |
| Average age | 32.1 |
| Estimated audience size | 5,166,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 35% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Madhya Pradesh audience comes from India.
| Country | Share |
|---|---|
| India | 75.5% |
| Saudi Arabia | 4.8% |
| United Arab Emirates | 3.0% |
The strongest cross-interests of the Madhya Pradesh audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 4.31× | ||
| 02 | Charles Leclerc | Sports | 4.31× | ||
| 03 | Queen (band) | Music & Radio | 4.31× | ||
| 04 | Alibaba.com | Shopping | 4.31× | ||
| 05 | Tesco | Shopping | 4.31× | ||
| 06 | Auto show | Cars & Mobility | 4.04× | ||
| 07 | Lena Headey | Movies & TV | 3.86× | ||
| 08 | NASDAQ | Business & Career | 3.83× | ||
| 09 | Zootopia | Movies & TV | 3.67× | ||
| 10 | Pirates of the Caribbean (film series) | Movies & TV | 3.51× | ||
| 11 | Zoom! | Business & Career | 3.43× | ||
| 12 | One Piece | Movies & TV | 2.10× | ||
| 13 | Crystal | Fashion & Accessoires | 1.84× | ||
| 14 | Seafood | Food & Beverages | 1.83× | ||
| 15 | Handball | Sports | 1.71× | ||
| 16 | Stranger Things | Movies & TV | 1.68× | ||
| 17 | Game of Thrones | Movies & TV | 1.58× | ||
| 18 | Embroidery | Home & Garden | 1.57× | ||
| 19 | Innovation | Business & Career | 1.54× | ||
| 20 | Wedding invitation | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.57× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.77× | |
| Extroversion | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Madhya Pradesh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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