A data profile of the people who buy, follow and care about Autogrill in Italy — modelled from more than twelve digital signal sources. Autogrill has an estimated audience of 5,966,768 people in Italy.
The average Autogrill fan in Italy is 40.4 years old, more male, and lives primarily in Emilia-Romagna.
The audience is concentrated in Emilia-Romagna, Lombardy, Veneto.
Top brand affinities include TotalEnergies, Old Wild West, Wikipedia, with strongest over-indexing on TotalEnergies (117.83× the country average).
Demographically, the Autogrill audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Autogrill fan in Italy is more male, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for TotalEnergies.
The key figures that characterise the Autogrill profile in Italy.
41.5% are female, 58.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 40.4 |
| Estimated audience size | 5,966,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Autogrill audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 90.6% |
| France | 2.9% |
| Switzerland | 1.9% |
Where the Autogrill audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~900K | 1.95× | |
| 02 | Liguria | ~300K | 1.69× | |
| 03 | Trentino-Alto Adige/Südtirol | ~200K | 1.63× | |
| 04 | Aosta Valley | ~20K | 1.54× | |
| 05 | Tuscany | ~600K | 1.43× | |
| 06 | Veneto | ~600K | 1.37× | |
| 07 | Umbria | ~100K | 1.29× | |
| 08 | Friuli-Venezia Giulia | ~100K | 1.19× | |
| 09 | Abruzzo | ~200K | 1.17× | |
| 10 | Piedmont | ~400K | 1.01× | |
| 11 | Marche | ~100K | 0.84× | |
| 12 | Basilicata | ~40K | 0.82× | |
| 13 | Molise | ~20K | 0.70× | |
| 14 | Lombardy | ~700K | 0.68× | |
| 15 | Lazio | ~500K | 0.64× | |
| 16 | Campania | ~400K | 0.56× | |
| 17 | Puglia | ~200K | 0.49× | |
| 18 | Calabria | ~70K | 0.39× | |
| 19 | Sicilia | ~200K | 0.38× | |
| 20 | Sardinia | ~50K | 0.28× |
The strongest cross-interests of the Autogrill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TotalEnergies | Cars & Mobility | 117.83× | ||
| 02 | Tracht | Fashion & Accessoires | 24.19× | ||
| 03 | Old Wild West | Food & Beverages | 9.47× | ||
| 04 | Controlled-access highway | Travel & Leisure | 5.72× | ||
| 05 | Wikipedia | Internet & Social Media | 3.19× | ||
| 06 | Air pollution | Health | 3.05× | ||
| 07 | Solar energy | Home & Garden | 2.64× | ||
| 08 | AutoScout24 | Cars & Mobility | 2.59× | ||
| 09 | Satire | Literature | 2.48× | ||
| 10 | McDonald's | Food & Beverages | 2.42× | ||
| 11 | Mediaset | Technology & Electronics | 2.26× | ||
| 12 | HVAC | Home & Garden | 2.14× | ||
| 13 | Burger King | Food & Beverages | 2.05× | ||
| 14 | Champagne | Food & Beverages | 2.04× | ||
| 15 | Internet & Social Media | 1.82× | |||
| 16 | corriere dello sport | Sports | 1.82× | ||
| 17 | Genetics | Kids & Family | 1.81× | ||
| 18 | Personal finance | Business & Career | 1.74× | ||
| 19 | Slovenia | Travel & Leisure | 1.71× | ||
| 20 | Borsa Italiana | Business & Career | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Patriotism | CONSERVATISM | 1.52× | |
| Urban Lifestyle | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Creativity | OPEN | 0.80× | |
| Design Affinity | PREMIUM | 0.84× |
Autogrill's target market in Italy covers an estimated 5,966,768 people, concentrated in Emilia-Romagna and Lombardy.
41.5% of the Autogrill audience are female, 58.5% are male, with an average age of 40.4 years.
Autogrill fans show strongest brand affinity for TotalEnergies (117.83×), Old Wild West (9.47×), and Wikipedia (3.19×) over the country average.
Autogrill fans in Italy are most concentrated in Emilia-Romagna (reach ~900K), Lombardy (reach ~700K), and Veneto (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Autogrill itself, the audience over-indexes on Old Wild West (9.47×), Wikipedia (3.19×), WhatsApp (1.82×), and AutoScout24 (2.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Autogrill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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