A data profile of the people who buy, follow and care about Greek mythology in Italy — modelled from more than twelve digital signal sources. Greek mythology has an estimated audience of 3,900,887 people in Italy.
Greek mythology has an estimated audience of 3,900,887 people in Italy. 65.7% are female, 34.3% are male, average age 40.6. Top brand affinities: Singer-songwriter, Genetics, Volunteering, General practitioner, Wikipedia.
Top brand affinities include Singer-songwriter, Genetics, Volunteering, with strongest over-indexing on Singer-songwriter (2.92× the country average).
Demographically, the Greek mythology audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Greek mythology fan in Italy is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Greek mythology profile in Italy.
65.7% are female, 34.3% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 40.6 |
| Estimated audience size | 3,900,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 26% | |
| 40-49 | 25% | |
| 50+ | 18% |
of the worldwide Greek mythology audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 14.9% |
| Brazil | 6.4% |
The strongest cross-interests of the Greek mythology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rod Stewart | Music & Radio | 6.27× | ||
| 02 | Schindler's List | Movies & TV | 6.27× | ||
| 03 | Andrea Bocelli | Music & Radio | 4.84× | ||
| 04 | Book discussion club | Literature | 4.73× | ||
| 05 | New Testament | Politics & Society | 4.17× | ||
| 06 | Improvisation | Music & Radio | 4.11× | ||
| 07 | Vatican City | Travel & Leisure | 3.30× | ||
| 08 | Demi Moore | Movies & TV | 2.93× | ||
| 09 | Singer-songwriter | Music & Radio | 2.92× | ||
| 10 | General practitioner | Health | 2.89× | ||
| 11 | Doctor of Medicine | Business & Career | 2.89× | ||
| 12 | Rose | Home & Garden | 2.75× | ||
| 13 | Genetics | Kids & Family | 2.50× | ||
| 14 | Volunteering | Politics & Society | 2.18× | ||
| 15 | Wikipedia | Internet & Social Media | 2.04× | ||
| 16 | Adriatic Sea | Travel & Leisure | 1.84× | ||
| 17 | Travel website | Travel & Leisure | 1.71× | ||
| 18 | Nonprofit organization | Politics & Society | 1.67× | ||
| 19 | Confectionery | Food & Beverages | 1.53× | ||
| 20 | H&M | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.54× | |
| Individualism | JOY | 1.40× | |
| Spirituality | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Risk Appetite | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Greek mythology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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