La Verità (quotidiano) Audience in Italy

La Verità (quotidiano) has an estimated audience of 8,908,806 people in Italy. 53.9% are female, 46.1% are male, average age 42.4. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Vatican City, SuperEnalotto, Wikipedia, Singer-songwriter, Satire.

The average La Verità (quotidiano) fan in Italy is 42.4 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Vatican City, SuperEnalotto, Wikipedia, with strongest over-indexing on Vatican City (11.03× the country average). Demographically, the La Verità (quotidiano) audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Audience demographics of La Verità (quotidiano)

Demographic split for La Verità (quotidiano) audience in Italy
MetricValue
Female53.9%
Male46.1%
Average age42.4
Estimated audience size8,908,806

Audience persona

The typical La Verità (quotidiano) fan in Italy is balanced, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Vatican City.

La Verità (quotidiano) fans by region: top regions in Italy

Top regions ranked by reach for La Verità (quotidiano) in Italy
RegionReachAffinity
Lombardy~2M1.33×
Lazio~1M
Veneto~1M1.51×
Emilia-Romagna~1M1.35×
Piedmont~800K1.26×
Tuscany~600K
Sicilia~500K0.67×
Campania~500K0.48×
Puglia~400K0.65×
Friuli-Venezia Giulia~300K1.82×
Sardinia~300K1.18×
Marche~300K1.27×
Liguria~300K1.1×
Trentino-Alto Adige/Südtirol~200K0.99×
Abruzzo~200K0.81×
Umbria~100K0.87×
Basilicata~40K0.54×
Molise~20K0.52×
Aosta Valley~20K0.76×

Top brand affinities of La Verità (quotidiano) fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for La Verità (quotidiano) audience
BrandAffinityCategory
Vatican City11.03×Travel & Leisure
SuperEnalotto2.92×Games
Wikipedia3.33×Internet & Social Media
Singer-songwriter2.08×Music & Radio
Satire2.59×Literature
Major League Soccer4.53×Sports
Mediaset1.81×Technology & Electronics
Adriatic Sea1.83×Travel & Leisure
Le Iene1.79×Movies & TV
Carbonated water4.53×Food & Beverages
Andrea Bocelli3.95×Music & Radio
Financial services1.51×Business & Career
Self-esteem1.7×Health
Social change1.84×Politics & Society
Subscription business model1.77×Shopping
Travel website1.57×Travel & Leisure
Self-awareness1.59×Health
Radio Maria4.06×Music & Radio
Champagne1.52×Food & Beverages
Self-love1.56×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by La Verità (quotidiano) audience
TraitClusterScore
Community OrientationOPEN1.44
Convenience OrientationPREMIUM1.35
IndividualismJOY1.28
Risk AppetiteTHRILL1.18
SustainabilityBALANCE1.16
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for La Verità (quotidiano)
CountryShare
Italy95.8%
Switzerland0.9%
Germany0.5%

See La Verità (quotidiano) audiences in other countries

More News audiences in Italy

Frequently asked questions

How many fans does La Verità (quotidiano) have in Italy?

La Verità (quotidiano) has an estimated audience of 8,908,806 people in Italy, concentrated in Lombardy and Lazio.

What is the gender split and age of La Verità (quotidiano) fans?

53.9% of La Verità (quotidiano) fans are female, 46.1% are male, with an average age of 42.4 years.

Which brands do La Verità (quotidiano) fans like most?

La Verità (quotidiano) fans show strongest brand affinity for Vatican City (11.03×), SuperEnalotto (2.92×), and Wikipedia (3.33×) over the country average.

Where do La Verità (quotidiano) fans live in Italy?

La Verità (quotidiano) fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Veneto (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do La Verità (quotidiano) fans also like?

Beyond La Verità (quotidiano) itself, the audience over-indexes on SuperEnalotto (2.92×), Wikipedia (3.33×), Singer-songwriter (2.08×), and Satire (2.59×) compared to the Italy average.

How to read this data

Audience size is the estimated number of people in Italy who actively search for La Verità (quotidiano). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.