A data profile of the people who buy, follow and care about La Verità (quotidiano) in Italy — modelled from more than twelve digital signal sources. La Verità (quotidiano) has an estimated audience of 8,902,126 people in Italy.
The average La Verità (quotidiano) fan in Italy is 42.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Vatican City, SuperEnalotto, Wikipedia, with strongest over-indexing on Vatican City (11.03× the country average).
Demographically, the La Verità (quotidiano) audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical La Verità (quotidiano) fan in Italy is balanced, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Vatican City.
The key figures that characterise the La Verità (quotidiano) profile in Italy.
53.9% are female, 46.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.4 |
| Estimated audience size | 8,902,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide La Verità (quotidiano) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 95.7% |
| Switzerland | 0.9% |
| Germany | 0.5% |
Where the La Verità (quotidiano) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~300K | 1.82× | |
| 02 | Veneto | ~1M | 1.51× | |
| 03 | Emilia-Romagna | ~1M | 1.35× | |
| 04 | Lombardy | ~2M | 1.33× | |
| 05 | Marche | ~300K | 1.27× | |
| 06 | Piedmont | ~800K | 1.26× | |
| 07 | Sardinia | ~300K | 1.18× | |
| 08 | Liguria | ~300K | 1.10× | |
| 09 | Lazio | ~1M | 1.00× | |
| 10 | Tuscany | ~600K | 1.00× | |
| 11 | Trentino-Alto Adige/Südtirol | ~200K | 0.99× | |
| 12 | Umbria | ~100K | 0.87× | |
| 13 | Abruzzo | ~200K | 0.81× | |
| 14 | Aosta Valley | ~20K | 0.76× | |
| 15 | Sicilia | ~500K | 0.67× | |
| 16 | Puglia | ~400K | 0.65× | |
| 17 | Basilicata | ~40K | 0.54× | |
| 18 | Molise | ~20K | 0.52× | |
| 19 | Campania | ~500K | 0.48× |
The strongest cross-interests of the La Verità (quotidiano) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vatican City | Travel & Leisure | 11.03× | ||
| 02 | Major League Soccer | Sports | 4.53× | ||
| 03 | Carbonated water | Food & Beverages | 4.53× | ||
| 04 | Radio Maria | Music & Radio | 4.06× | ||
| 05 | Andrea Bocelli | Music & Radio | 3.95× | ||
| 06 | Wikipedia | Internet & Social Media | 3.33× | ||
| 07 | SuperEnalotto | Games | 2.92× | ||
| 08 | Satire | Literature | 2.59× | ||
| 09 | Singer-songwriter | Music & Radio | 2.08× | ||
| 10 | Social change | Politics & Society | 1.84× | ||
| 11 | Adriatic Sea | Travel & Leisure | 1.83× | ||
| 12 | Mediaset | Technology & Electronics | 1.81× | ||
| 13 | Le Iene | Movies & TV | 1.79× | ||
| 14 | Subscription business model | Shopping | 1.77× | ||
| 15 | Self-esteem | Health | 1.70× | ||
| 16 | Self-awareness | Health | 1.59× | ||
| 17 | Travel website | Travel & Leisure | 1.57× | ||
| 18 | Self-love | Health | 1.56× | ||
| 19 | Champagne | Food & Beverages | 1.52× | ||
| 20 | Financial services | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Extroversion | THRILL | 0.89× | |
| DIY Mentality | THRILL | 0.90× |
La Verità (quotidiano) has an estimated audience of 8,902,126 people in Italy, concentrated in Lombardy and Lazio.
53.9% of La Verità (quotidiano) fans are female, 46.1% are male, with an average age of 42.4 years.
La Verità (quotidiano) fans show strongest brand affinity for Vatican City (11.03×), SuperEnalotto (2.92×), and Wikipedia (3.33×) over the country average.
La Verità (quotidiano) fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Veneto (reach ~1M). These three regions account for the largest share of the active audience.
Beyond La Verità (quotidiano) itself, the audience over-indexes on SuperEnalotto (2.92×), Wikipedia (3.33×), Singer-songwriter (2.08×), and Satire (2.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for La Verità (quotidiano). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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