A data profile of the people who buy, follow and care about Osteria in Italy — modelled from more than twelve digital signal sources. Osteria has an estimated audience of 4,650,585 people in Italy.
The average Osteria fan in Italy is 40.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Lazio.
Top brand affinities include Baking powder, Grilling, TicketOne, with strongest over-indexing on Baking powder (2.78× the country average).
Demographically, the Osteria audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Osteria fan in Italy is more female, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Baking powder.
The key figures that characterise the Osteria profile in Italy.
55.3% are female, 44.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 40.9 |
| Estimated audience size | 4,650,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 28% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide Osteria audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 82.8% |
| United States | 3.4% |
| Germany | 3.2% |
Where the Osteria audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~900K | 2.32× | |
| 02 | Friuli-Venezia Giulia | ~200K | 1.91× | |
| 03 | Tuscany | ~600K | 1.86× | |
| 04 | Emilia-Romagna | ~700K | 1.80× | |
| 05 | Aosta Valley | ~20K | 1.35× | |
| 06 | Lazio | ~700K | 1.25× | |
| 07 | Piedmont | ~400K | 1.14× | |
| 08 | Liguria | ~100K | 1.10× | |
| 09 | Trentino-Alto Adige/Südtirol | ~90K | 1.07× | |
| 10 | Lombardy | ~900K | 1.06× | |
| 11 | Umbria | ~80K | 1.02× | |
| 12 | Marche | ~90K | 0.77× | |
| 13 | Puglia | ~200K | 0.64× | |
| 14 | Molise | ~10K | 0.57× | |
| 15 | Sicilia | ~200K | 0.55× | |
| 16 | Basilicata | ~20K | 0.55× | |
| 17 | Abruzzo | ~50K | 0.48× | |
| 18 | Campania | ~200K | 0.43× | |
| 19 | Sardinia | ~50K | 0.42× | |
| 20 | Calabria | ~50K | 0.33× |
The strongest cross-interests of the Osteria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cider | Food & Beverages | 2.89× | ||
| 02 | Baking powder | Food & Beverages | 2.78× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.65× | ||
| 04 | Mineral water | Food & Beverages | 2.47× | ||
| 05 | Traditional medicine | Health | 2.24× | ||
| 06 | Grilling | Food & Beverages | 2.18× | ||
| 07 | Steakhouse | Food & Beverages | 1.96× | ||
| 08 | Snack food | Food & Beverages | 1.90× | ||
| 09 | Street food | Food & Beverages | 1.77× | ||
| 10 | Bologna F.C. 1909 | Sports | 1.72× | ||
| 11 | Rail transport | Travel & Leisure | 1.72× | ||
| 12 | Zoo | Kids & Family | 1.70× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.67× | ||
| 14 | Herbalism | Health | 1.66× | ||
| 15 | Day spa | Beauty & Wellness | 1.64× | ||
| 16 | Cappuccino | Food & Beverages | 1.64× | ||
| 17 | Nonprofit organization | Politics & Society | 1.59× | ||
| 18 | TicketOne | Travel & Leisure | 1.54× | ||
| 19 | Pub | Food & Beverages | 1.54× | ||
| 20 | Espresso | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Indulgence | JOY | 1.47× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.56× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.82× |
Osteria has an estimated audience of 4,650,585 people in Italy, concentrated in Lombardy and Veneto.
55.3% of Osteria fans are female, 44.7% are male, with an average age of 40.9 years.
Osteria fans show strongest brand affinity for Baking powder (2.78×), Grilling (2.18×), and TicketOne (1.54×) over the country average.
Osteria fans in Italy are most concentrated in Lombardy (reach ~900K), Veneto (reach ~900K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Osteria itself, the audience over-indexes on Grilling (2.18×), TicketOne (1.54×), Nonprofit organization (1.59×), and Street food (1.77×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Osteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.