A data profile of the people who buy, follow and care about Rai Storia in Italy — modelled from more than twelve digital signal sources. Rai Storia has an estimated audience of 548,683 people in Italy.
The average Rai Storia fan in Italy is 44.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Nonprofit organization, Individualism, Subscription business model, with strongest over-indexing on Nonprofit organization (2.85× the country average).
Demographically, the Rai Storia audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Rai Storia fan in Italy is balanced, around 44.8 years old, with strong Individualism tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Rai Storia profile in Italy.
48.3% are female, 51.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 44.8 |
| Estimated audience size | 548,683 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Rai Storia audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 97.8% |
| China | 0.5% |
| Germany | 0.2% |
Where the Rai Storia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Liguria | ~30K | 1.65× | |
| 02 | Emilia-Romagna | ~60K | 1.43× | |
| 03 | Friuli-Venezia Giulia | ~10K | 1.42× | |
| 04 | Tuscany | ~50K | 1.29× | |
| 05 | Lombardy | ~100K | 1.28× | |
| 06 | Lazio | ~80K | 1.21× | |
| 07 | Piedmont | ~50K | 1.19× | |
| 08 | Veneto | ~50K | 1.04× | |
| 09 | Marche | ~10K | 1.02× | |
| 10 | Abruzzo | ~10K | 0.91× | |
| 11 | Puglia | ~30K | 0.90× | |
| 12 | Umbria | ~8K | 0.89× | |
| 13 | Aosta Valley | ~1K | 0.89× | |
| 14 | Molise | ~2K | 0.86× | |
| 15 | Sicilia | ~40K | 0.84× | |
| 16 | Sardinia | ~10K | 0.83× | |
| 17 | Campania | ~50K | 0.82× | |
| 18 | Basilicata | ~4K | 0.82× | |
| 19 | Calabria | ~10K | 0.78× | |
| 20 | Trentino-Alto Adige/Südtirol | ~8K | 0.77× |
The strongest cross-interests of the Rai Storia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 6.35× | ||
| 02 | Meryl Streep | Movies & TV | 4.18× | ||
| 03 | Nobel Peace Prize | Politics & Society | 3.91× | ||
| 04 | True Detective | Movies & TV | 3.34× | ||
| 05 | Rai 3 | Movies & TV | 3.09× | ||
| 06 | Subscription business model | Shopping | 3.07× | ||
| 07 | Nonprofit organization | Politics & Society | 2.85× | ||
| 08 | Charitable organization | Politics & Society | 2.77× | ||
| 09 | Rail transport | Travel & Leisure | 2.73× | ||
| 10 | TV talkshows | Movies & TV | 2.48× | ||
| 11 | Virtual reality | Technology & Electronics | 2.44× | ||
| 12 | Innovation | Business & Career | 2.33× | ||
| 13 | RaiPlay | Movies & TV | 2.13× | ||
| 14 | Sustainable energy | Home & Garden | 2.04× | ||
| 15 | Renewable energy | Business & Career | 1.97× | ||
| 16 | Art exhibition | Arts & Culture | 1.84× | ||
| 17 | Online newspaper | News | 1.83× | ||
| 18 | Museum | Arts & Culture | 1.67× | ||
| 19 | UniCredit | Business & Career | 1.64× | ||
| 20 | Religion | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.18× | |
| Community Orientation | OPEN | 2.77× | |
| Convenience Orientation | PREMIUM | 2.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.53× | |
| Extroversion | THRILL | 0.61× | |
| Price Sensitivity | PREMIUM | 0.67× |
Rai Storia has an estimated audience of 548,683 people in Italy, concentrated in Lombardy and Lazio.
48.3% of Rai Storia fans are female, 51.7% are male, with an average age of 44.8 years.
Rai Storia fans show strongest brand affinity for Nonprofit organization (2.85×), Individualism (6.35×), and Subscription business model (3.07×) over the country average.
Rai Storia fans in Italy are most concentrated in Lombardy (reach ~100K), Lazio (reach ~80K), and Emilia-Romagna (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Rai Storia itself, the audience over-indexes on Individualism (6.35×), Subscription business model (3.07×), Innovation (2.33×), and Rai 3 (3.09×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Rai Storia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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