A data profile of the people who buy, follow and care about Volta Region in Italy — modelled from more than twelve digital signal sources. Volta Region has an estimated audience of 3,666,917 people in Italy.
Volta Region has an estimated audience of 3,666,917 people in Italy. 56.0% are female, 44.0% are male, average age 41.8. Top brand affinities: Tradition, Weather forecasting, Hypermarket, Virtual reality, Rai 1.
Top brand affinities include Tradition, Weather forecasting, Hypermarket, with strongest over-indexing on Tradition (1.58× the country average).
Demographically, the Volta Region audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Volta Region fan in Italy is more female, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Tradition.
The key figures that characterise the Volta Region profile in Italy.
56.0% are female, 44.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.8 |
| Estimated audience size | 3,666,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Volta Region audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 66.9% |
| Brazil | 22.5% |
| Portugal | 1.6% |
The strongest cross-interests of the Volta Region audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medicinal plants | Health | 2.29× | ||
| 02 | Lottery | Games | 2.08× | ||
| 03 | Weather forecasting | Home & Garden | 1.90× | ||
| 04 | Individualism | Politics & Society | 1.84× | ||
| 05 | Sugar substitute | Food & Beverages | 1.78× | ||
| 06 | Baking powder | Food & Beverages | 1.77× | ||
| 07 | Traditional medicine | Health | 1.73× | ||
| 08 | Mineral water | Food & Beverages | 1.73× | ||
| 09 | Virtual reality | Technology & Electronics | 1.69× | ||
| 10 | Rai 1 | Movies & TV | 1.63× | ||
| 11 | Udinese Calcio | Sports | 1.63× | ||
| 12 | Microwave oven | Home & Garden | 1.60× | ||
| 13 | TV game shows | Movies & TV | 1.59× | ||
| 14 | Tradition | Politics & Society | 1.58× | ||
| 15 | Face powder | Beauty & Wellness | 1.56× | ||
| 16 | Employment agency | Business & Career | 1.56× | ||
| 17 | Essential oil | Home & Garden | 1.55× | ||
| 18 | Credit (finance) | Business & Career | 1.53× | ||
| 19 | Hypermarket | Shopping | 1.52× | ||
| 20 | QVC | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Tradition | CONSERVATISM | 1.58× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.64× | |
| Risk Appetite | THRILL | 0.73× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Volta Region. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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