Rascasse Audience Intelligence

Oklahoma State Cowboys football Fan Demographics in United States

Oklahoma State Cowboys football has an estimated audience of 540K people in United States.

#579among American football in United States
#542among teams in United States#3450in Sports

The average Oklahoma State Cowboys football fan in United States is 37.5 years old, more male, and lives primarily in Oklahoma.

Women make up 41.3% of the fan base, 6.4 percentage points more than the group average.

Compared with the other 2734 objects in American football, Oklahoma State Cowboys football fans stand out for their interest in Nebraska Cornhuskers football, Oregon Ducks football and Arkansas Razorbacks football.

Interest is seasonal: September, October and November account for 76% of the year's searches, May is the quietest month.

Most fans live in Oklahoma, Texas, Kansas.

Top affinities include Nebraska Cornhuskers football, Baker Mayfield, Oregon Ducks football, with strongest over-indexing on Nebraska Cornhuskers football (46.95× the country average).

Demographically, the Oklahoma State Cowboys football audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Family Orientation, Patriotism.

The typical Oklahoma State Cowboys football fan in United States is more male, around 37.5 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska Cornhuskers football.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
540K
in United States
Gender
41.3%♀
58.7% male
Age
37.5
average years
Country rank
#36451
among all objects in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Oklahoma State Cowboys football fans

41.3% are female, 58.7% are male, average age 37.5.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Oklahoma State Cowboys football audience in United States
MetricValue
Female41.3%
Male58.7%
Average age37.5
Estimated audience size540K
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Oklahoma State Cowboys football audience in United States
Age bracketShare%
16-2434%
25-3415%
35-4413%
45-5418%
55+21%
Fig. 04

Worldwide distribution

69.1%

of the worldwide Oklahoma State Cowboys football audience comes from United States.

Worldwide audience distribution share by country for Oklahoma State Cowboys football
CountryShare
United States69.1%
Japan7.6%
India2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Oklahoma State Cowboys football fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K28.44×
02Kansas~10K2.26×
03Arkansas~10K2.06×
04Nebraska~3K1.08×
05Texas~30K0.92×
06Iowa~5K0.88×
07South Dakota~1K0.86×
08Utah~4K0.77×
09Missouri~7K0.74×
10Alabama~5K0.66×
11Mississippi~3K0.65×
12West Virginia~2K0.63×
13Colorado~6K0.62×
14Louisiana~4K0.58×
15Wyoming<1K0.55×
16New Mexico~2K0.52×
17Tennessee~6K0.51×
18Montana<1K0.45×
19North Dakota<1K0.45×
20Oregon~3K0.44×
21Arizona~5K0.41×
22South Carolina~3K0.39×
23Ohio~7K0.38×
24Idaho~1K0.38×
25Vermont<1K0.38×
26Alaska<1K0.37×
27Georgia~6K0.35×
28Nevada~2K0.35×
29Kentucky~3K0.34×
30Delaware<1K0.33×
31Florida~10K0.31×
32Hawaii<1K0.30×
33Illinois~6K0.29×
34Indiana~3K0.29×
35North Carolina~5K0.28×
36Rhode Island<1K0.28×
37Virginia~4K0.27×
38Michigan~4K0.26×
39Maine<1K0.26×
40New Hampshire<1K0.25×
41Pennsylvania~5K0.24×
42Maryland~2K0.23×
43Wisconsin~2K0.22×
44Minnesota~2K0.22×
45Washington~2K0.20×
46Connecticut~1K0.20×
47Massachusetts~2K0.18×
48New Jersey~3K0.17×
49California~10K0.16×
50New York~5K0.14×
Fig. 06

Affinity by region

Affinity by region — Oklahoma State Cowboys football, United States
0.14×1.00×28.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Oklahoma State Cowboys football audience vs. the country average
#·InterestCategoryAffinity×
01Nebraska Cornhuskers footballSports46.95×
02Baker MayfieldSports40.21×
03Oregon Ducks footballSports33.12×
04Arkansas Razorbacks footballSports23.27×
05Oklahoma Sooners footballSports20.73×
06Miami Hurricanes footballSports20.34×
07Iowa Hawkeyes footballSports16.24×
08Florida State Seminoles footballSports15.76×
09Ohio State Buckeyes footballSports15.66×
10Auburn Tigers footballSports14.99×
11Florida Gators footballSports14.85×
12Wisconsin Badgers footballSports14.37×
13Tennessee Volunteers footballSports12.27×
14Texas Longhorns footballSports12.27×
15Clemson Tigers footballSports9.57×
16USC Trojans footballSports8.93×
17LSU Tigers footballSports8.43×
18Family carCars & Mobility7.89×
19Weather forecastingHome & Garden7.21×
20FedExBusiness & Career4.14×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Oklahoma State Cowboys football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Oklahoma State Cowboys football audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.58×
PatriotismCONSERVATISM2.25×
Price SensitivityPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Oklahoma State Cowboys football audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Oklahoma State Cowboys football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/oklahoma-state-cowboys-football-243083” · Methodology