Rascasse Audience Intelligence

Atlanta United FC Fan Demographics in United States

Atlanta United FC has an estimated audience of 559K people in United States.

#306among Soccer in United States
#530among teams in United States#3376in Sports

The average Atlanta United FC fan in United States is 36.7 years old, more male, and lives primarily in Georgia.

Its fans are 2.9 years older than the group average of 33.8.

Women make up 26.8% of the fan base, 7.7 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, Atlanta United FC fans stand out for their interest in Brighton & Hove Albion F.C., Toronto FC and Minnesota United FC.

Interest is seasonal: May, July and September account for 36% of the year's searches, December is the quietest month.

Most fans live in Georgia, Florida, California.

Top affinities include Brighton & Hove Albion F.C., Toronto FC, Minnesota United FC, with strongest over-indexing on Brighton & Hove Albion F.C. (148.13× the country average).

Demographically, the Atlanta United FC audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical Atlanta United FC fan in United States is more male, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brighton & Hove Albion F.C..

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
559K
in United States
Gender
26.8%♀
73.2% male
Age
36.7
average years
Country rank
#35740
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Atlanta United FC fans

26.8% are female, 73.2% are male, average age 36.7.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Atlanta United FC audience in United States
MetricValue
Female26.8%
Male73.2%
Average age36.7
Estimated audience size559K
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Atlanta United FC audience in United States
Age bracketShare%
16-2424%
25-3424%
35-4422%
45-5418%
55+12%
Fig. 04

Worldwide distribution

47.2%

of the worldwide Atlanta United FC audience comes from United States.

Worldwide audience distribution share by country for Atlanta United FC
CountryShare
United States47.2%
Brazil5.2%
Indonesia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Atlanta United FC fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K14.44×
02Washington, District of Columbia~2K1.95×
03Florida~60K1.74×
04Tennessee~20K1.36×
05South Carolina~10K1.34×
06North Carolina~20K1.32×
07Maryland~10K1.29×
08Alabama~10K1.29×
09New Jersey~20K1.12×
10Virginia~20K1.08×
11Ohio~20K1.01×
12Massachusetts~10K1.00×
13Delaware~2K0.96×
14New York~30K0.95×
15Rhode Island~2K0.91×
16California~60K0.90×
17Illinois~20K0.89×
18Kentucky~6K0.85×
19Utah~5K0.85×
20Nevada~5K0.85×
21Alaska~1K0.85×
22Vermont<1K0.83×
23North Dakota~1K0.82×
24South Dakota~1K0.81×
25Montana~1K0.79×
26Indiana~9K0.77×
27Nebraska~2K0.76×
28Washington~10K0.75×
29Connecticut~5K0.75×
30Colorado~7K0.73×
31Oregon~5K0.73×
32Mississippi~4K0.73×
33West Virginia~2K0.73×
34Hawaii~2K0.73×
35Kansas~4K0.72×
36Maine~2K0.72×
37New Hampshire~2K0.72×
38Pennsylvania~20K0.71×
39Texas~30K0.70×
40Idaho~2K0.70×
41Louisiana~5K0.69×
42New Mexico~2K0.68×
43Iowa~4K0.67×
44Arkansas~3K0.65×
45Arizona~8K0.64×
46Missouri~6K0.60×
47Oklahoma~4K0.60×
48Minnesota~6K0.59×
49Wisconsin~5K0.52×
50Michigan~8K0.47×
Fig. 06

Affinity by region

Affinity by region — Atlanta United FC, United States
0.47×1.00×14.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Atlanta United FC audience vs. the country average
#·InterestCategoryAffinity×
01Brighton & Hove Albion F.C.Sports148.13×
02Toronto FCSports120.71×
03Minnesota United FCSports74.25×
04Los Angeles FCSports66.11×
05Portland TimbersSports54.48×
06Marc CucurellaSports52.14×
07D.C. UnitedSports50.93×
08San Jose EarthquakesSports49.40×
09Sporting Kansas CitySports42.91×
10Ligue 1Sports42.71×
11Brandon AubreySports41.22×
12James RodríguezSports38.84×
13WWWQMusic & Radio22.30×
14FriendshipMusic & Radio16.02×
15Atlanta metropolitan areaTravel & Leisure13.61×
16National Women's Soccer LeagueSports12.89×
17Atlanta BravesSports10.00×
18UEFA Champions LeagueSports6.52×
19FIFA World CupSports5.94×
20FIFA World Cup 2026Sports5.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Atlanta United FC audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Atlanta United FC audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.35×
Risk AppetiteTHRILL1.32×
Sports ActivityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Atlanta United FC audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
CreativityOPEN0.82×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Atlanta United FC over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/atlanta-united-fc-156888” · Methodology