Rascasse Audience Intelligence

Dallas Stars Fan Demographics in United States

Dallas Stars has an estimated audience of 5.3M people in United States.

#14among Ice hockey in United States
#136among teams in United States#552in Sports

The average Dallas Stars fan in United States is 39.2 years old, more male, and lives primarily in Texas.

By number of fans, Dallas Stars ranks #11 among the 33 NHL teams in United States — 1.5× the group median.

Its fans are 0.9 years older than the group average of 38.3.

Compared with the other 32 NHL teams, Dallas Stars fans stand out for their interest in Evgeni Malkin, Jason Robertson and Mikko Rantanen.

In Q3/2026, search interest was +15.8% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: March, April and May account for 62% of the year's searches, August is the quietest month.

Most fans live in Texas, Colorado, California.

Top affinities include Winnipeg Jets, Evgeni Malkin, Connor McDavid, with strongest over-indexing on Winnipeg Jets (96.65× the country average).

Demographically, the Dallas Stars audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Sports Activity.

The typical Dallas Stars fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Winnipeg Jets.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.3M
in United States
Gender
34.3%♀
65.7% male
Age
39.2
average years
Country rank
#6430
among all objects in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dallas Stars fans

34.3% are female, 65.7% are male, average age 39.2.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Dallas Stars audience in United States
MetricValue
Female34.3%
Male65.7%
Average age39.2
Estimated audience size5.3M
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Dallas Stars audience in United States
Age bracketShare%
16-2422%
25-3419%
35-4419%
45-5420%
55+19%
Fig. 04

Worldwide distribution

73.1%

of the worldwide Dallas Stars audience comes from United States.

Worldwide audience distribution share by country for Dallas Stars
CountryShare
United States73.1%
Canada14.4%
Finland1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dallas Stars fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M10.22×
02Colorado~300K2.89×
03Minnesota~200K2.58×
04Oklahoma~100K2.33×
05Arkansas~80K1.60×
06North Dakota~20K1.57×
07Nevada~70K1.33×
08Wyoming~10K1.29×
09Montana~20K1.21×
10Louisiana~90K1.18×
11New Mexico~40K1.16×
12South Dakota~10K1.00×
13Alaska~10K0.95×
14Iowa~40K0.87×
15Kansas~40K0.87×
16Massachusetts~100K0.85×
17Missouri~80K0.83×
18Idaho~20K0.83×
19Nebraska~30K0.80×
20New Hampshire~20K0.80×
21Wisconsin~70K0.79×
22Utah~40K0.73×
23Mississippi~30K0.72×
24Rhode Island~10K0.70×
25New York~200K0.66×
26Arizona~80K0.66×
27Connecticut~40K0.65×
28Florida~200K0.63×
29Michigan~100K0.62×
30Maine~10K0.62×
31Illinois~100K0.61×
32Tennessee~70K0.61×
33North Carolina~100K0.60×
34Pennsylvania~100K0.56×
35New Jersey~80K0.55×
36Washington~70K0.54×
37Alabama~40K0.53×
38Washington, District of Columbia~6K0.53×
39Virginia~70K0.51×
40Hawaii~10K0.51×
41Oregon~30K0.48×
42Ohio~90K0.46×
43South Carolina~40K0.43×
44West Virginia~10K0.43×
45California~300K0.42×
46Indiana~50K0.42×
47Kentucky~30K0.42×
48Delaware~7K0.42×
49Maryland~40K0.41×
50Georgia~60K0.35×
Fig. 06

Affinity by region

Affinity by region — Dallas Stars, United States
0.35×1.00×10.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dallas Stars audience vs. the country average
#·InterestCategoryAffinity×
01Winnipeg JetsSports96.65×
02Evgeni MalkinSports76.49×
03Connor McDavidSports67.83×
04Calgary FlamesSports63.41×
05Jason RobertsonSports56.82×
06Mikko RantanenSports56.82×
07Jake OettingerSports56.82×
08Jamie BennSports56.82×
09Florida PanthersSports27.55×
10Toronto Maple LeafsSports22.27×
11Montreal CanadiensSports21.95×
12Stanley Cup playoffsSports21.07×
13Columbus Blue JacketsSports19.84×
14WFAAMovies & TV19.30×
15Colorado AvalancheSports16.43×
16texas am footballSports16.30×
17USA HockeySports16.19×
18NHL (video game series)Games16.16×
19Buffalo SabresSports15.27×
20Texas Rangers (baseball)Sports13.81×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dallas Stars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dallas Stars audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Sports ActivityPOWER1.16×
IndividualismJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dallas Stars audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
SustainabilityBALANCE0.77×
IndulgenceJOY0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dallas Stars over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/dallas-stars-9008” · Methodology