Rascasse Audience Intelligence

Golden State Warriors Fan Demographics in United States

Golden State Warriors has an estimated audience of 39.5M people in United States.

#5among Basketball in United States
#2among teams in United States#33in Sports

The average Golden State Warriors fan in United States is 32.2 years old, more male, and lives primarily in California.

By number of fans, Golden State Warriors ranks #2 among the 30 NBA teams in United States — 2.9× the group median.

Its fans are 1.7 years older than the group average of 30.5.

Compared with the other 29 NBA teams, Golden State Warriors fans stand out for their interest in Draymond Green, Dick Cheney and New York Yankees.

In Q3/2026, search interest was −6.8% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: March, April and May account for 40% of the year's searches, September is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Draymond Green, Michael Jordan, WNBA, with strongest over-indexing on Draymond Green (5.21× the country average).

Demographically, the Golden State Warriors audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Golden State Warriors fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Draymond Green.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
39.5M
in United States
Gender
41.1%♀
58.9% male
Age
32.2
average years
Country rank
#591
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Golden State Warriors fans

41.1% are female, 58.9% are male, average age 32.2.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Golden State Warriors audience in United States
MetricValue
Female41.1%
Male58.9%
Average age32.2
Estimated audience size39.5M
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Golden State Warriors audience in United States
Age bracketShare%
16-2442%
25-3422%
35-4415%
45-5412%
55+9%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Golden State Warriors audience comes from United States.

Worldwide audience distribution share by country for Golden State Warriors
CountryShare
United States45.9%
China6.9%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Golden State Warriors fans by region: top regions in United States
#RegionReachAffinity×
01California~15M3.12×
02Hawaii~400K2.16×
03Mississippi~700K2.06×
04Nevada~700K1.81×
05Arkansas~500K1.43×
06Alabama~800K1.41×
07Louisiana~700K1.34×
08New Mexico~300K1.27×
09Georgia~1.5M1.26×
10North Carolina~1.5M1.16×
11Oregon~600K1.16×
12South Carolina~700K1.15×
13Arizona~1M1.14×
14Tennessee~900K1.11×
15Florida~2.5M1.05×
16Idaho~200K1.05×
17Alaska~90K1.05×
18Texas~2.5M0.97×
19Washington~900K0.95×
20Maryland~700K0.95×
21Illinois~1.5M0.94×
22Oklahoma~400K0.93×
23Missouri~700K0.92×
24Indiana~700K0.91×
25Virginia~900K0.90×
26Montana~100K0.90×
27Michigan~1M0.88×
28South Dakota~90K0.86×
29New York~2M0.85×
30Kentucky~400K0.84×
31North Dakota~80K0.84×
32Ohio~1M0.82×
33Iowa~300K0.81×
34Minnesota~500K0.80×
35Nebraska~200K0.78×
36Connecticut~300K0.77×
37Washington, District of Columbia~60K0.77×
38New Jersey~800K0.76×
39Kansas~300K0.75×
40West Virginia~200K0.74×
41Colorado~500K0.73×
42Utah~300K0.72×
43Delaware~80K0.68×
44Massachusetts~600K0.67×
45Rhode Island~80K0.65×
46Pennsylvania~1M0.64×
47Wyoming~40K0.64×
48Wisconsin~400K0.62×
49Maine~80K0.50×
50New Hampshire~70K0.43×
Fig. 06

Affinity by region

Affinity by region — Golden State Warriors, United States
0.43×1.00×3.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Golden State Warriors audience vs. the country average
#·InterestCategoryAffinity×
01Draymond GreenSports5.21×
02Michael JordanSports4.46×
03WNBASports3.48×
04Caitlin ClarkSports3.07×
05Minnesota TimberwolvesSports3.03×
06Dick CheneyPolitics & Society2.95×
07New York KnicksSports2.91×
08Sophie CunninghamSports2.87×
09Victor WembanyamaSports2.52×
10NBA FinalsSports2.19×
11NBA playoffsSports2.17×
12NBA TVSports2.11×
13Los Angeles LakersSports2.06×
14LeBron JamesSports1.98×
15NBASports1.96×
16New York YankeesSports1.95×
17East Coast hip hopMusic & Radio1.85×
18Rugby leagueSports1.67×
19Lindsey GrahamPolitics & Society1.58×
20NFLSports1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Golden State Warriors audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Golden State Warriors audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Need for SecurityCONSERVATISM1.13×
MindfulnessBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Golden State Warriors audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
TravellingTHRILL0.83×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Golden State Warriors over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/golden-state-warriors-13034” · Methodology