Rascasse Audience Intelligence

San Diego Padres Fan Demographics in United States

San Diego Padres has an estimated audience of 6.8M people in United States.

#30among Baseball in United States#113among teams in United States#435in Sports

The average San Diego Padres fan in United States is 37.8 years old, more male, and lives primarily in California.

By number of fans, San Diego Padres ranks #23 among the 30 MLB teams in United States — 0.7× the group median.

Its fans are 1.2 years younger than the group average of 39.0.

Compared with the other 29 MLB teams, San Diego Padres fans stand out for their interest in Sugar (American band), Lulu (company) and Empresario.

In Q3/2026, search interest was −16.0% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: May, August and September account for 43% of the year's searches, January is the quietest month.

Most fans live in California, Arizona, Texas.

Top affinities include Sugar (American band), Lulu (company), Empresario, with strongest over-indexing on Sugar (American band) (14.66× the country average).

Demographically, the San Diego Padres audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

The typical San Diego Padres fan in United States is more male, around 37.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sugar (American band).

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United States
Gender
36.7%♀
63.3% male
Age
37.8
average years
Country rank
#5211
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of San Diego Padres fans

36.7% are female, 63.3% are male, average age 37.8.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for San Diego Padres audience in United States
MetricValue
Female36.7%
Male63.3%
Average age37.8
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the San Diego Padres audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4420%
45-5418%
55+16%
Fig. 04

Worldwide distribution

69.3%

of the worldwide San Diego Padres audience comes from United States.

Worldwide audience distribution share by country for San Diego Padres
CountryShare
United States69.3%
Mexico11.2%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

San Diego Padres fans by region: top regions in United States
#RegionReachAffinity×
01California~5M7.04×
02Arizona~600K3.79×
03Nevada~200K2.90×
04Hawaii~60K1.98×
05Idaho~70K1.76×
06Wyoming~20K1.65×
07New Mexico~70K1.60×
08Oregon~100K1.28×
09Montana~30K1.26×
10Utah~80K1.13×
11Wisconsin~100K1.02×
12Washington~200K0.97×
13Illinois~200K0.93×
14Colorado~100K0.91×
15New Jersey~200K0.86×
16Iowa~50K0.85×
17Missouri~100K0.84×
18Pennsylvania~200K0.79×
19Alaska~10K0.77×
20South Dakota~10K0.75×
21New York~300K0.74×
22Delaware~10K0.74×
23Indiana~100K0.72×
24Nebraska~30K0.72×
25Kansas~40K0.70×
26Texas~300K0.68×
27North Dakota~10K0.68×
28Arkansas~40K0.66×
29Maryland~80K0.64×
30Ohio~200K0.63×
31Florida~300K0.62×
32Tennessee~90K0.62×
33Rhode Island~10K0.62×
34Georgia~100K0.61×
35Oklahoma~50K0.61×
36Connecticut~40K0.61×
37Kentucky~50K0.60×
38North Carolina~100K0.58×
39Alabama~60K0.58×
40Louisiana~50K0.56×
41Mississippi~30K0.56×
42South Carolina~60K0.55×
43Michigan~100K0.54×
44Virginia~90K0.54×
45Massachusetts~70K0.51×
46Washington, District of Columbia~7K0.50×
47Maine~10K0.48×
48New Hampshire~10K0.48×
49Minnesota~50K0.47×
50West Virginia~20K0.47×
Fig. 06

Affinity by region

Affinity by region — San Diego Padres, United States
0.47×1.00×7.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the San Diego Padres audience vs. the country average
#·InterestCategoryAffinity×
01Sugar (American band)Music & Radio14.66×
02Lulu (company)Shopping10.86×
03EmpresarioBusiness & Career10.38×
04KaRoL GMusic & Radio8.22×
05Milwaukee BrewersSports7.94×
06TelenovelaMovies & TV7.21×
07PharmacologyBusiness & Career7.18×
08Pittsburgh PiratesSports6.47×
09Quinceañera (telenovela)Movies & TV5.83×
10UnivisionMovies & TV5.81×
11Lamine YamalSports4.57×
12Bad BunnyMusic & Radio4.09×
13MexicoTravel & Leisure3.19×
14SoccerSports2.63×
15PhilosophyBusiness & Career2.35×
16FIFA World Cup 2026Sports2.34×
17ChildKids & Family2.32×
18FIFA World CupSports2.20×
19CultureLiterature2.10×
20Food and drinkFood & Beverages1.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the San Diego Padres audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the San Diego Padres audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.42×
SpiritualityBALANCE1.40×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the San Diego Padres audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.73×
IndividualismJOY0.77×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in San Diego Padres over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/san-diego-padres-11624” · Methodology