Rascasse Audience Intelligence

Seattle Sounders FC Fan Demographics in United States

Seattle Sounders FC has an estimated audience of 866K people in United States.

#192among Soccer in United States
#398among teams in United States#2488in Sports

The average Seattle Sounders FC fan in United States is 38.7 years old, more male, and lives primarily in Washington.

Its fans are 4.9 years older than the group average of 33.8.

Women make up 41.0% of the fan base, 6.5 percentage points more than the group average.

Compared with the other 13631 objects in Soccer, Seattle Sounders FC fans stand out for their interest in Toronto FC, Brighton & Hove Albion F.C. and Minnesota United FC.

Most fans live in Washington, California, Texas.

Top affinities include Toronto FC, Brighton & Hove Albion F.C., Minnesota United FC, with strongest over-indexing on Toronto FC (76.78× the country average).

Demographically, the Seattle Sounders FC audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Sustainability.

The typical Seattle Sounders FC fan in United States is more male, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Toronto FC.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
866K
in United States
Gender
41.0%♀
59.0% male
Age
38.7
average years
Country rank
#26982
among all objects in United States
Fig. 01

Search interest · 12-month trend

-81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Seattle Sounders FC fans

41.0% are female, 59.0% are male, average age 38.7.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Seattle Sounders FC audience in United States
MetricValue
Female41.0%
Male59.0%
Average age38.7
Estimated audience size866K
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Seattle Sounders FC audience in United States
Age bracketShare%
16-2421%
25-3421%
35-4421%
45-5420%
55+17%
Fig. 04

Worldwide distribution

58.1%

of the worldwide Seattle Sounders FC audience comes from United States.

Worldwide audience distribution share by country for Seattle Sounders FC
CountryShare
United States58.1%
Mexico6.3%
Brazil4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Seattle Sounders FC fans by region: top regions in United States
#RegionReachAffinity×
01Washington~500K26.51×
02Oregon~20K2.10×
03Idaho~8K1.60×
04Alaska~3K1.52×
05Montana~4K1.34×
06South Dakota~2K0.91×
07Hawaii~3K0.90×
08Texas~50K0.82×
09Utah~7K0.79×
10Nevada~6K0.73×
11California~70K0.71×
12Wyoming~1K0.71×
13Arizona~10K0.69×
14Vermont~1K0.61×
15New Mexico~3K0.60×
16North Dakota~1K0.60×
17Colorado~8K0.53×
18Nebraska~3K0.50×
19Rhode Island~1K0.49×
20Delaware~1K0.49×
21Minnesota~7K0.48×
22Iowa~4K0.47×
23Kansas~3K0.46×
24West Virginia~2K0.46×
25Maine~2K0.45×
26New Hampshire~2K0.45×
27Florida~20K0.42×
28Maryland~7K0.41×
29Kentucky~4K0.39×
30Arkansas~3K0.39×
31Missouri~6K0.38×
32Mississippi~3K0.38×
33Ohio~10K0.37×
34Illinois~10K0.36×
35North Carolina~10K0.36×
36New Jersey~9K0.36×
37Virginia~8K0.36×
38Oklahoma~4K0.36×
39Connecticut~3K0.36×
40New York~20K0.35×
41Tennessee~6K0.35×
42Massachusetts~6K0.35×
43Louisiana~4K0.35×
44Georgia~10K0.33×
45Indiana~6K0.33×
46Wisconsin~5K0.33×
47Alabama~4K0.32×
48Pennsylvania~10K0.30×
49South Carolina~4K0.30×
50Michigan~7K0.26×
Fig. 06

Affinity by region

Affinity by region — Seattle Sounders FC, United States
0.26×1.00×26.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Seattle Sounders FC audience vs. the country average
#·InterestCategoryAffinity×
01Toronto FCSports76.78×
02Brighton & Hove Albion F.C.Sports62.91×
03Minnesota United FCSports46.75×
04San Jose EarthquakesSports37.70×
05Portland TimbersSports37.36×
06D.C. UnitedSports34.92×
07Los Angeles FCSports34.87×
08Washington Husky FootballSports34.63×
09Dick's Drive-InFood & Beverages27.68×
10Brandon AubreySports26.35×
11Ligue 1Sports25.97×
12Philadelphia UnionSports25.11×
13Bobby WagnerSports23.77×
14Marc CucurellaSports22.62×
15The Stranger (newspaper)News21.43×
16Pete CarrollSports19.59×
17National Women's Soccer LeagueSports8.83×
18Seattle MarinersSports8.04×
19FIFA World Cup 2026Sports3.36×
20FIFA World CupSports2.92×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Seattle Sounders FC audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Seattle Sounders FC audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
SustainabilityBALANCE1.24×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Seattle Sounders FC audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.94×
Social Media UsageJOY1.01×
IndulgenceJOY1.02×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Seattle Sounders FC over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/seattle-sounders-fc-648” · Methodology