A data profile of the people who buy, follow and care about Norrona in Norway — modelled from more than twelve digital signal sources. Norrona has an estimated audience of 607,035 people in Norway.
Norrona has an estimated audience of 607,035 people in Norway. 62.2% are female, 37.8% are male, average age 29.7. Top brand affinities: Biltema, Haglöfs, Canada Goose, Gina Tricot, Weaving.
Top brand affinities include Biltema, Haglöfs, Canada Goose, with strongest over-indexing on Biltema (1.86× the country average).
Demographically, the Norrona audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Norrona fan in Norway is more female, around 29.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Norrona profile in Norway.
62.2% are female, 37.8% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 29.7 |
| Estimated audience size | 607,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 23% | |
| 30-39 | 8% | |
| 40-49 | 9% | |
| 50+ | 10% |
of the worldwide Norrona audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 28.5% |
| United States | 8.9% |
| Germany | 8.8% |
The strongest cross-interests of the Norrona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canada Goose | Fashion & Accessoires | 8.48× | ||
| 02 | Haglöfs | Fashion & Accessoires | 6.38× | ||
| 03 | Nordic skiing | Sports | 3.27× | ||
| 04 | Arc'teryx | Fashion & Accessoires | 3.12× | ||
| 05 | Fashion show | Fashion & Accessoires | 2.77× | ||
| 06 | Weaving | Fashion & Accessoires | 2.34× | ||
| 07 | Ravelry | Internet & Social Media | 2.34× | ||
| 08 | Island | Travel & Leisure | 2.13× | ||
| 09 | Spar (retailer) | Shopping | 2.11× | ||
| 10 | Hobby | Home & Garden | 1.90× | ||
| 11 | Skirt | Fashion & Accessoires | 1.89× | ||
| 12 | Biltema | Business & Career | 1.86× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.86× | ||
| 14 | Crochet | Home & Garden | 1.85× | ||
| 15 | Lindex | Fashion & Accessoires | 1.73× | ||
| 16 | Sportswear (activewear) | Fashion & Accessoires | 1.73× | ||
| 17 | Flower | Home & Garden | 1.65× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.61× | ||
| 19 | Modern architecture | Arts & Culture | 1.60× | ||
| 20 | Danish design | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Quality Awareness | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Norrona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.