A data profile of the people who buy, follow and care about Burger King in Poland — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 1,403,884 people in Poland.
Burger King has an estimated audience of 1,403,884 people in Poland. 53.3% are female, 46.7% are male, average age 32.7. Top brand affinities: KFC, TikTok, Pizza Hut, Soccer, Kaufland.
Top brand affinities include KFC, TikTok, Pizza Hut, with strongest over-indexing on KFC (3.78× the country average).
Demographically, the Burger King audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Price Sensitivity, Individualism.
The typical Burger King fan in Poland is balanced, around 32.7 years old, with strong Price Sensitivity tendencies and a notable affinity for KFC.
The key figures that characterise the Burger King profile in Poland.
53.3% are female, 46.7% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 32.7 |
| Estimated audience size | 1,403,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Burger King audience comes from Poland.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza Hut | Food & Beverages | 4.19× | ||
| 02 | KFC | Food & Beverages | 3.78× | ||
| 03 | Circle K | Shopping | 2.33× | ||
| 04 | Multikino | Movies & TV | 1.92× | ||
| 05 | Fast food | Food & Beverages | 1.85× | ||
| 06 | Twitch | Games | 1.85× | ||
| 07 | Stranger Things | Movies & TV | 1.85× | ||
| 08 | Betclic | Games | 1.78× | ||
| 09 | Ekstraklasa | Sports | 1.71× | ||
| 10 | Aldi | Shopping | 1.67× | ||
| 11 | Media Markt | Shopping | 1.67× | ||
| 12 | Rossmann | Shopping | 1.65× | ||
| 13 | Kaufland | Shopping | 1.62× | ||
| 14 | TikTok | Internet & Social Media | 1.61× | ||
| 15 | Biedronka | Shopping | 1.60× | ||
| 16 | Soccer | Sports | 1.56× | ||
| 17 | PKP Intercity | Travel & Leisure | 1.56× | ||
| 18 | Wisła Kraków | Sports | 1.54× | ||
| 19 | RTV Euro AGD | Shopping | 1.50× | ||
| 20 | MBank | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.22× | |
| Individualism | JOY | 1.15× | |
| Patriotism | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.54× | |
| Travelling | THRILL | 0.57× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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