A data profile of the people who buy, follow and care about Driving in Poland — modelled from more than twelve digital signal sources. Driving has an estimated audience of 2,054,249 people in Poland.
Driving has an estimated audience of 2,054,249 people in Poland. 30.7% are female, 69.3% are male, average age 36.5. Top brand affinities: Car dealership, Business class, Used car, BP, Carcare.
Top brand affinities include Car dealership, Business class, Used car, with strongest over-indexing on Car dealership (4.73× the country average).
Demographically, the Driving audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.
The typical Driving fan in Poland is more male, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Car dealership.
The key figures that characterise the Driving profile in Poland.
30.7% are female, 69.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 36.5 |
| Estimated audience size | 2,054,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Driving audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 5.3% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Driving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car dealership | Cars & Mobility | 4.73× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 4.55× | ||
| 03 | 4K resolution | Technology & Electronics | 4.53× | ||
| 04 | Family car | Cars & Mobility | 4.12× | ||
| 05 | Carcare | Cars & Mobility | 4.00× | ||
| 06 | Tesla Motors | Cars & Mobility | 3.72× | ||
| 07 | City car | Cars & Mobility | 3.67× | ||
| 08 | Business class | Travel & Leisure | 3.54× | ||
| 09 | Aston Martin | Cars & Mobility | 3.40× | ||
| 10 | Maserati | Cars & Mobility | 3.33× | ||
| 11 | Used car | Cars & Mobility | 3.26× | ||
| 12 | Max Verstappen | Sports | 3.26× | ||
| 13 | Apple TV | Movies & TV | 3.22× | ||
| 14 | First class travel | Travel & Leisure | 2.92× | ||
| 15 | Apple Watch | Technology & Electronics | 2.69× | ||
| 16 | Hatchback | Cars & Mobility | 2.67× | ||
| 17 | BP | Cars & Mobility | 2.13× | ||
| 18 | Twitch | Games | 1.80× | ||
| 19 | Rossmann | Shopping | 1.71× | ||
| 20 | SUVs | Cars & Mobility | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.07× | |
| Need for Security | CONSERVATISM | 1.93× | |
| Family Orientation | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.46× | |
| Design Affinity | PREMIUM | 0.61× | |
| Pet Ownership | JOY | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Driving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.