A data profile of the people who buy, follow and care about Gdynia in Poland — modelled from more than twelve digital signal sources. Gdynia has an estimated audience of 1,661,520 people in Poland.
Gdynia has an estimated audience of 1,661,520 people in Poland. 57.4% are female, 42.6% are male, average age 35.0. Top brand affinities: Shopping and fashion, Baltic Sea, Parking lot, Game consoles, Catholic Church.
Top brand affinities include Shopping and fashion, Baltic Sea, Parking lot, with strongest over-indexing on Shopping and fashion (2.86× the country average).
Demographically, the Gdynia audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical Gdynia fan in Poland is more female, around 35.0 years old, with strong Career Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Gdynia profile in Poland.
57.4% are female, 42.6% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 35.0 |
| Estimated audience size | 1,661,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 14% | |
| 50+ | 13% |
The strongest cross-interests of the Gdynia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.86× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 2.86× | ||
| 03 | Christmas tree | Kids & Family | 2.86× | ||
| 04 | Home Renovations | Home & Garden | 2.86× | ||
| 05 | Parking lot | Cars & Mobility | 2.84× | ||
| 06 | Baltic Sea | Travel & Leisure | 2.32× | ||
| 07 | Renault Captur | Cars & Mobility | 2.12× | ||
| 08 | Kia Sportage | Cars & Mobility | 2.04× | ||
| 09 | Orsay | Shopping | 2.01× | ||
| 10 | Ford Kuga | Cars & Mobility | 1.99× | ||
| 11 | Business Insider | Business & Career | 1.99× | ||
| 12 | Game consoles | Technology & Electronics | 1.87× | ||
| 13 | Hatchback | Cars & Mobility | 1.72× | ||
| 14 | Peugeot 3008 | Cars & Mobility | 1.72× | ||
| 15 | Catholic Church | Politics & Society | 1.64× | ||
| 16 | Volvo XC60 | Cars & Mobility | 1.56× | ||
| 17 | Newsletter | Technology & Electronics | 1.55× | ||
| 18 | Activism | Politics & Society | 1.53× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Waxing | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.40× | |
| Spirituality | BALANCE | 1.36× | |
| Quality Awareness | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Extroversion | THRILL | 0.87× | |
| DIY Mentality | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gdynia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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