A data profile of the people who buy, follow and care about Know-how in Poland — modelled from more than twelve digital signal sources. Know-how has an estimated audience of 2,876,860 people in Poland.
Know-how has an estimated audience of 2,876,860 people in Poland. 74.6% are female, 25.4% are male, average age 37.2. Top brand affinities: Shopping and fashion, Catholic Church, Game consoles, Circle K, LinkedIn.
Top brand affinities include Shopping and fashion, Catholic Church, Game consoles, with strongest over-indexing on Shopping and fashion (2.28× the country average).
Demographically, the Know-how audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Family Orientation.
The typical Know-how fan in Poland is more female, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Know-how profile in Poland.
74.6% are female, 25.4% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 37.2 |
| Estimated audience size | 2,876,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 13% |
The strongest cross-interests of the Know-how audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.28× | ||
| 02 | Catholic Church | Politics & Society | 2.28× | ||
| 03 | Game consoles | Technology & Electronics | 2.28× | ||
| 04 | Circle K | Shopping | 2.28× | ||
| 05 | Baltic Sea | Travel & Leisure | 2.28× | ||
| 06 | Love & Sex | Kids & Family | 2.28× | ||
| 07 | Ford Kuga | Cars & Mobility | 2.28× | ||
| 08 | Business Insider | Business & Career | 2.28× | ||
| 09 | Orsay | Shopping | 2.28× | ||
| 10 | Newsletter | Technology & Electronics | 2.20× | ||
| 11 | Kia Sportage | Cars & Mobility | 2.06× | ||
| 12 | Dentistry | Business & Career | 1.95× | ||
| 13 | Michael Jackson | Music & Radio | 1.94× | ||
| 14 | Volunteer fire department | Health | 1.91× | ||
| 15 | Rose | Home & Garden | 1.91× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.88× | ||
| 17 | Kebab | Food & Beverages | 1.85× | ||
| 18 | Innovation | Business & Career | 1.61× | ||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Fasting | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.36× | |
| Family Orientation | CONSERVATISM | 1.26× | |
| Tradition | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| DIY Mentality | THRILL | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Know-how. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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