A data profile of the people who buy, follow and care about American Quarter Horse in Sweden — modelled from more than twelve digital signal sources. American Quarter Horse has an estimated audience of 1,102,680 people in Sweden.
American Quarter Horse has an estimated audience of 1,102,680 people in Sweden. 76.1% are female, 23.9% are male, average age 46.0. Top brand affinities: Horze, Sveriges Television, Hemnet, FEI World Equestrian Games, Biltema.
Top brand affinities include Horze, Sveriges Television, Hemnet, with strongest over-indexing on Horze (21.44× the country average).
Demographically, the American Quarter Horse audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical American Quarter Horse fan in Sweden is more female, around 46.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Horze.
The key figures that characterise the American Quarter Horse profile in Sweden.
76.1% are female, 23.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 46.0 |
| Estimated audience size | 1,102,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide American Quarter Horse audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 29.6% |
| Germany | 14.3% |
| Brazil | 8.6% |
The strongest cross-interests of the American Quarter Horse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Horze | Sports | 21.44× | ||
| 02 | Show Jumping World Cup | Sports | 11.95× | ||
| 03 | FEI World Equestrian Games | Sports | 8.47× | ||
| 04 | Miu Miu | Fashion & Accessoires | 7.59× | ||
| 05 | Stella McCartney | Fashion & Accessoires | 6.28× | ||
| 06 | Survivalism | Politics & Society | 5.84× | ||
| 07 | Western riding | Sports | 5.75× | ||
| 08 | Jotex | Shopping | 3.97× | ||
| 09 | Fertilizer | Home & Garden | 3.28× | ||
| 10 | Crochet | Home & Garden | 2.01× | ||
| 11 | Hemnet | Home & Garden | 1.97× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.97× | ||
| 13 | Sveriges Television | Technology & Electronics | 1.90× | ||
| 14 | Biltema | Business & Career | 1.85× | ||
| 15 | Science | Business & Career | 1.76× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.70× | ||
| 17 | Flower | Home & Garden | 1.69× | ||
| 18 | Lindex | Fashion & Accessoires | 1.67× | ||
| 19 | JYSK | Home & Garden | 1.62× | ||
| 20 | TikTok | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.61× | |
| Design Affinity | PREMIUM | 1.46× | |
| DIY Mentality | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Social Media Usage | JOY | 0.89× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for American Quarter Horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.