A data profile of the people who buy, follow and care about Deep house in Sweden — modelled from more than twelve digital signal sources. Deep house has an estimated audience of 260,980 people in Sweden.
Deep house has an estimated audience of 260,980 people in Sweden. 45.4% are female, 54.6% are male, average age 39.7. Top brand affinities: Tech house, Rave, Ice Hockey World Championships, Amason, Ludvig Åberg.
Top brand affinities include Tech house, Rave, Ice Hockey World Championships, with strongest over-indexing on Tech house (8.91× the country average).
Demographically, the Deep house audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
The typical Deep house fan in Sweden is balanced, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tech house.
The key figures that characterise the Deep house profile in Sweden.
45.4% are female, 54.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 39.7 |
| Estimated audience size | 260,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Deep house audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.1% |
| Germany | 8.0% |
| Italy | 7.4% |
The strongest cross-interests of the Deep house audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tech house | Music & Radio | 8.91× | ||
| 02 | Rave | Music & Radio | 8.56× | ||
| 03 | Electro house | Music & Radio | 7.79× | ||
| 04 | Trance music | Music & Radio | 5.37× | ||
| 05 | Fotbollskanalen | Sports | 2.85× | ||
| 06 | Malmö FF | Sports | 2.26× | ||
| 07 | Malmö | Travel & Leisure | 1.94× | ||
| 08 | UEFA Champions League | Sports | 1.87× | ||
| 09 | FIFA World Cup | Sports | 1.82× | ||
| 10 | Vacations | Travel & Leisure | 1.71× | ||
| 11 | Spotify | Internet & Social Media | 1.70× | ||
| 12 | Ice Hockey World Championships | Sports | 1.67× | ||
| 13 | Gothenburg | Travel & Leisure | 1.67× | ||
| 14 | Stockholm | Travel & Leisure | 1.62× | ||
| 15 | Amason | Music & Radio | 1.61× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.56× | ||
| 17 | Liseberg | Music & Radio | 1.56× | ||
| 18 | Ludvig Åberg | Sports | 1.55× | ||
| 19 | Hemnet | Home & Garden | 1.55× | ||
| 20 | Ice hockey | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Urban Lifestyle | OPEN | 1.43× | |
| Risk Appetite | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.36× | |
| Creativity | OPEN | 0.70× | |
| Sustainability | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Deep house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.