A data profile of the people who buy, follow and care about Presenter in Sweden — modelled from more than twelve digital signal sources. Presenter has an estimated audience of 1,236,404 people in Sweden.
Presenter has an estimated audience of 1,236,404 people in Sweden. 50.6% are female, 49.4% are male, average age 45.5. Top brand affinities: Sveriges Television, Dogs, Happiness, Hair products, Fiction books.
Top brand affinities include Sveriges Television, Dogs, Happiness, with strongest over-indexing on Sveriges Television (1.64× the country average).
Demographically, the Presenter audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Presenter fan in Sweden is balanced, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Presenter profile in Sweden.
50.6% are female, 49.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 45.5 |
| Estimated audience size | 1,236,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Presenter audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 14.8% |
| Germany | 6.0% |
The strongest cross-interests of the Presenter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.66× | ||
| 02 | News magazine | News | 2.40× | ||
| 03 | Science fiction movies | Movies & TV | 2.29× | ||
| 04 | First-person shooter games | Games | 2.28× | ||
| 05 | Real property | Home & Garden | 2.27× | ||
| 06 | Fiction books | Literature | 2.04× | ||
| 07 | Financial services | Business & Career | 2.04× | ||
| 08 | Charity and causes | Business & Career | 2.00× | ||
| 09 | Gambling | Games | 1.97× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.85× | ||
| 11 | Sportbladet | Sports | 1.83× | ||
| 12 | Instant messaging | Internet & Social Media | 1.80× | ||
| 13 | Happiness | Health | 1.75× | ||
| 14 | Intersport | Shopping | 1.72× | ||
| 15 | Festival | Music & Radio | 1.72× | ||
| 16 | Meat | Food & Beverages | 1.70× | ||
| 17 | Dogs | Pets & Animals | 1.66× | ||
| 18 | Sveriges Television | Technology & Electronics | 1.64× | ||
| 19 | Hair products | Beauty & Wellness | 1.63× | ||
| 20 | Celebrity | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Convenience Orientation | PREMIUM | 1.37× | |
| Extroversion | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.83× | |
| Quality Awareness | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Presenter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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