A data profile of the people who buy, follow and care about Presenter in United Kingdom — modelled from more than twelve digital signal sources. Presenter has an estimated audience of 4,920,659 people in United Kingdom.
The average Presenter fan in United Kingdom is 42.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Sketch comedy, Satire, with strongest over-indexing on Wikipedia (5.28× the country average).
Demographically, the Presenter audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Presenter fan in United Kingdom is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Presenter profile in United Kingdom.
61.8% are female, 38.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 42.9 |
| Estimated audience size | 4,920,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Presenter audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 14.8% |
| Germany | 6.0% |
Where the Presenter audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.68× | |
| 02 | West Midlands | ~300K | 1.31× | |
| 03 | Yorkshire and the Humber | ~500K | 1.21× | |
| 04 | East of England | ~500K | 1.07× | |
| 05 | North East | ~200K | 1.02× | |
| 06 | South East | ~700K | 0.99× | |
| 07 | South West | ~400K | 0.92× | |
| 08 | East Midlands | ~300K | 0.92× | |
| 09 | Northern Ireland | ~100K | 0.89× | |
| 10 | Scotland | ~400K | 0.84× | |
| 11 | Wales | ~200K | 0.83× | |
| 12 | North West | ~400K | 0.76× |
The strongest cross-interests of the Presenter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.28× | ||
| 02 | Sketch comedy | Movies & TV | 4.88× | ||
| 03 | Alexandra Daddario | Movies & TV | 4.61× | ||
| 04 | Adoption | Kids & Family | 3.58× | ||
| 05 | Talk radio | Music & Radio | 3.54× | ||
| 06 | Satire | Literature | 3.32× | ||
| 07 | Political science | Business & Career | 2.73× | ||
| 08 | Risk management | Business & Career | 2.55× | ||
| 09 | Refrigerator | Home & Garden | 2.30× | ||
| 10 | Hobby | Home & Garden | 2.16× | ||
| 11 | Esso | Cars & Mobility | 2.12× | ||
| 12 | William Hill (bookmaker) | Games | 1.97× | ||
| 13 | Betfair | Games | 1.93× | ||
| 14 | Aldi | Shopping | 1.78× | ||
| 15 | Distilled beverage | Food & Beverages | 1.76× | ||
| 16 | Rugby union | Sports | 1.67× | ||
| 17 | Politics | Politics & Society | 1.61× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Volunteering | Politics & Society | 1.59× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Spirituality | BALANCE | 1.20× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.81× |
Presenter has an estimated audience of 4,920,659 people in United Kingdom, concentrated in England and South East.
61.8% of Presenter fans are female, 38.2% are male, with an average age of 42.9 years.
Presenter fans show strongest brand affinity for Wikipedia (5.28×), Sketch comedy (4.88×), and Satire (3.32×) over the country average.
Presenter fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Presenter itself, the audience over-indexes on Sketch comedy (4.88×), Satire (3.32×), Hobby (2.16×), and Adoption (3.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Presenter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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