A data profile of the people who buy, follow and care about Svenska Dagbladet in Sweden — modelled from more than twelve digital signal sources. Svenska Dagbladet has an estimated audience of 1,099,609 people in Sweden.
Svenska Dagbladet has an estimated audience of 1,099,609 people in Sweden. 56.0% are female, 44.0% are male, average age 47.2. Top brand affinities: LinkedIn, Renewable energy, Real property, Museum, Sustainable energy.
Top brand affinities include LinkedIn, Renewable energy, Real property, with strongest over-indexing on LinkedIn (1.59× the country average).
Demographically, the Svenska Dagbladet audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Svenska Dagbladet fan in Sweden is more female, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Svenska Dagbladet profile in Sweden.
56.0% are female, 44.0% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 47.2 |
| Estimated audience size | 1,099,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 40% |
of the worldwide Svenska Dagbladet audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 76.3% |
| Norway | 4.5% |
| United States | 4.3% |
The strongest cross-interests of the Svenska Dagbladet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Synthpop | Music & Radio | 4.03× | ||
| 02 | Real property | Home & Garden | 2.16× | ||
| 03 | Bob Dylan | Music & Radio | 2.09× | ||
| 04 | Stock market | Business & Career | 1.91× | ||
| 05 | Renewable energy | Business & Career | 1.89× | ||
| 06 | Sustainable energy | Home & Garden | 1.87× | ||
| 07 | Charitable organization | Politics & Society | 1.72× | ||
| 08 | Tabloid (newspaper format) | Literature | 1.70× | ||
| 09 | Activism | Politics & Society | 1.70× | ||
| 10 | Solar energy | Home & Garden | 1.68× | ||
| 11 | Cancer awareness | Health | 1.66× | ||
| 12 | CNN | Movies & TV | 1.66× | ||
| 13 | Museum | Arts & Culture | 1.65× | ||
| 14 | Online newspaper | News | 1.65× | ||
| 15 | Mortgage loans | Business & Career | 1.64× | ||
| 16 | Public transport | Cars & Mobility | 1.64× | ||
| 17 | Innovation | Business & Career | 1.63× | ||
| 18 | Crime fiction | Literature | 1.62× | ||
| 19 | Internet & Social Media | 1.59× | |||
| 20 | Terraced house | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.72× | |
| Sustainability | BALANCE | 1.55× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Pet Ownership | JOY | 0.84× | |
| Risk Appetite | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Svenska Dagbladet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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