A data profile of the people who buy, follow and care about Television licence in Sweden — modelled from more than twelve digital signal sources. Television licence has an estimated audience of 1,163,883 people in Sweden.
Television licence has an estimated audience of 1,163,883 people in Sweden. 48.9% are female, 51.1% are male, average age 45.5. Top brand affinities: Sveriges Television, Hemnet, Gina Tricot, KappAhl, Drop shipping.
Top brand affinities include Sveriges Television, Hemnet, Gina Tricot, with strongest over-indexing on Sveriges Television (1.57× the country average).
Demographically, the Television licence audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Sports Activity.
The typical Television licence fan in Sweden is balanced, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Television licence profile in Sweden.
48.9% are female, 51.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 45.5 |
| Estimated audience size | 1,163,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Television licence audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 60.2% |
| South Africa | 15.7% |
| United Kingdom | 12.0% |
The strongest cross-interests of the Television licence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Renovations | Home & Garden | 2.21× | ||
| 02 | Jotex | Shopping | 2.15× | ||
| 03 | Tabloid (newspaper format) | Literature | 1.94× | ||
| 04 | Ski resort | Travel & Leisure | 1.78× | ||
| 05 | Drop shipping | Shopping | 1.76× | ||
| 06 | Helsinki | Travel & Leisure | 1.74× | ||
| 07 | IFK Göteborg | Sports | 1.70× | ||
| 08 | Pay television | Movies & TV | 1.67× | ||
| 09 | Winery | Food & Beverages | 1.65× | ||
| 10 | Motorhome | Cars & Mobility | 1.62× | ||
| 11 | Hemnet | Home & Garden | 1.58× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.58× | ||
| 13 | Sveriges Television | Technology & Electronics | 1.57× | ||
| 14 | Malmö FF | Sports | 1.57× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.56× | ||
| 16 | Lawn mower | Home & Garden | 1.54× | ||
| 17 | True crime | Movies & TV | 1.54× | ||
| 18 | Intersport | Shopping | 1.51× | ||
| 19 | Eurojackpot | Games | 1.51× | ||
| 20 | Allsvenskan | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.20× | |
| Sports Activity | POWER | 1.12× | |
| DIY Mentality | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.85× | |
| Urban Lifestyle | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Television licence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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