All That Audience in United States

All That logo

All That has an estimated audience of 334,919 people in United States. 61.8% are female, 38.2% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Chromebook, Lulu 黃路梓茵, Grace Slick, Paisley, Home staging.

The average All That fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chromebook, Lulu 黃路梓茵, Grace Slick, with strongest over-indexing on Chromebook (59.75× the country average). Demographically, the All That audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of All That fans

Demographic split for All That audience in United States
MetricValue
Female61.8%
Male38.2%
Average age45.0
Estimated audience size334,919

Audience persona

The typical All That fan in United States is more female, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for Chromebook.

Top regions in United States

Top regions ranked by reach for All That in United States
RegionReachAffinity
California37,6761.02×
Texas29,2111.01×
Florida22,5080.99×
New York21,3421.14×
Pennsylvania12,5741.11×
Georgia11,6781.13×
Illinois11,1451×
North Carolina10,8581.08×
Ohio10,8141.05×
Arizona10,4981.54×
New Jersey10,3351.21×
Michigan10,3301.18×
Alabama8,5351.82×
Virginia8,1201×
Tennessee7,0331.05×
Massachusetts6,8621.04×
Maryland6,8111.18×
Indiana6,5341.07×
Washington5,8780.87×
Missouri5,7881.07×
South Carolina5,5141.09×
Louisiana5,0701.17×
Kentucky4,7431.13×
Wisconsin4,6080.91×
Colorado4,5260.86×
Oklahoma4,0731.1×
Minnesota3,9240.82×
Connecticut3,6901.1×
Oregon3,3760.88×
Mississippi3,1391.14×
Nevada3,1020.96×
Arkansas2,9421.07×
Kansas2,4070.91×
Iowa2,2790.83×
Utah2,2350.75×
West Virginia1,5621×
Nebraska1,4610.87×
New Mexico1,3850.82×
New Hampshire1,3050.99×
Idaho1,2000.71×
Rhode Island1,0731.01×
Delaware9811.06×
Hawaii9270.64×
Washington, District of Columbia9210.91×
Maine9150.76×
North Dakota7951.16×
Alaska7511.05×
Montana6360.68×
South Dakota5490.71×
Vermont4450.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for All That audience
BrandAffinityCategory
Chromebook59.75×Technology & Electronics
Lulu 黃路梓茵20×Movies & TV
Grace Slick55.02×Music & Radio
Paisley27.68×Fashion & Accessoires
Home staging6.27×Home & Garden
Marcela Kloosterboer94.11×Movies & TV
Goop5.63×Internet & Social Media
Captain America (1990 film)3.96×Movies & TV
Cambridge, Ontario45.51×Travel & Leisure
Spiritualized23.21×Music & Radio
Google Photos2.04×Technology & Electronics
Mothercare2.48×Kids & Family
Grinch2.97×Movies & TV
Kidney Disease Awareness12.38×Health
Pai gow14.31×Games
Sutherland Shire37.49×Travel & Leisure
San Ildefonso54.42×Travel & Leisure
Kansas1.59×Travel & Leisure
Wok3.75×Food & Beverages
Vocal harmony2.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by All That audience
TraitClusterScore
Risk AppetiteTHRILL1.89
Luxury OrientationPREMIUM1.59
Community OrientationOPEN1.39
ExtroversionTHRILL1.34
Early Adopter MentalityPOWER1.33
LGBTQ+ IdentityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for All That
CountryShare
United States41.4%
United Kingdom6.2%
Brazil5.0%

See All That audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does All That have in United States?

All That has an estimated audience of 334,919 people in United States, concentrated in California and Texas.

What is the gender split and age of All That fans?

61.8% of All That fans are female, 38.2% are male, with an average age of 45.0 years.

Which brands do All That fans like most?

All That fans show strongest brand affinity for Chromebook (59.75×), Lulu 黃路梓茵 (20×), and Grace Slick (55.02×) over the country average.

Where do All That fans live in United States?

All That fans in United States are most concentrated in California (reach 37,676), Texas (reach 29,211), and Florida (reach 22,508). These three regions account for the largest share of the active audience.

What other brands do All That fans also like?

Beyond All That itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Grace Slick (55.02×), Paisley (27.68×), and Home staging (6.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for All That. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.