Animal Lovers Audience in United States

Animal Lovers logo

Animal Lovers has an estimated audience of 3,581,219 people in United States. 68.8% are female, 31.2% are male, average age 40.6. Top regions: Florida, Colorado, New York. Top brand affinities: Product design, Stamp collecting, UK garage, Historic site, Electrolyte.

The average Animal Lovers fan in United States is 40.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Colorado, New York. Top brand affinities include Product design, Stamp collecting, UK garage, with strongest over-indexing on Product design (4.31× the country average). Demographically, the Animal Lovers audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Animal Lovers fans

Demographic split for Animal Lovers audience in United States
MetricValue
Female68.8%
Male31.2%
Average age40.6
Estimated audience size3,581,219

Audience persona

The typical Animal Lovers fan in United States is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Animal Lovers in United States
RegionReachAffinity
Florida364,4291.5×
Colorado232,6214.12×
New York199,1431×
California149,3350.38×
Texas118,0190.38×
Georgia107,9210.98×
Illinois85,7720.72×
Michigan59,9300.64×
Pennsylvania43,8190.36×
Wisconsin43,7140.81×
Tennessee42,5600.59×
North Carolina40,2980.37×
Ohio36,1210.33×
Mississippi34,0921.16×
Kentucky34,0080.76×
Indiana32,5040.5×
Oklahoma32,0870.81×
Louisiana30,3120.66×
Arkansas30,2871.03×
Missouri29,3800.51×
Virginia29,2710.34×
New Jersey29,0540.32×
Alabama28,2150.56×
West Virginia28,1441.69×
South Carolina26,6880.5×
Minnesota26,6300.52×
Kansas25,9960.92×
Idaho25,9901.45×
Oregon25,9340.63×
Washington25,7290.36×
Arizona24,8760.34×
Hawaii24,8271.61×
Iowa24,6790.84×
Massachusetts24,6000.35×
Montana24,4832.46×
South Dakota24,1662.92×
Maryland23,6630.38×
New Hampshire23,1901.64×
Nebraska22,7081.26×
Connecticut22,6730.63×
New Mexico22,5891.26×
Nevada22,5160.65×
Rhode Island22,3921.96×
Maine22,3791.74×
Utah22,0960.69×
Delaware20,0532.03×
Washington, District of Columbia14,4791.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Animal Lovers audience
BrandAffinityCategory
Product design4.31×Business & Career
Stamp collecting7.92×Home & Garden
UK garage6.25×Music & Radio
Historic site4.17×Arts & Culture
Electrolyte4.42×Health
Nasal cavity7.76×Health
headspace8.69×Health
Halsey, Oregon6.83×Travel & Leisure
Nebraska Cornhuskers football2.92×Sports
Pillow1.71×Home & Garden
Jesse Plemons2.5×Movies & TV
JDSU2.09×Business & Career
3D printing1.68×Technology & Electronics
Isometric exercise5.64×Sports
Kendra Scott1.82×Fashion & Accessoires
Vocal harmony2.8×Music & Radio
Cherish (group)6.67×Music & Radio
Superintendent (education)5.91×Business & Career
TV Fanatic6.32×Movies & TV
Home staging3.11×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Animal Lovers audience
TraitClusterScore
Pet OwnershipJOY1.86
TravellingTHRILL1.63
LGBTQ+ IdentityOPEN1.58
Luxury OrientationPREMIUM1.48
Community OrientationOPEN1.36
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Animal Lovers
CountryShare
United States30.2%
Japan10.3%
Germany6.6%

See Animal Lovers audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Animal Lovers have in United States?

Animal Lovers has an estimated audience of 3,581,219 people in United States, concentrated in Florida and Colorado.

What is the gender split and age of Animal Lovers fans?

68.8% of Animal Lovers fans are female, 31.2% are male, with an average age of 40.6 years.

Which brands do Animal Lovers fans like most?

Animal Lovers fans show strongest brand affinity for Product design (4.31×), Stamp collecting (7.92×), and UK garage (6.25×) over the country average.

Where do Animal Lovers fans live in United States?

Animal Lovers fans in United States are most concentrated in Florida (reach 364,429), Colorado (reach 232,621), and New York (reach 199,143). These three regions account for the largest share of the active audience.

What other brands do Animal Lovers fans also like?

Beyond Animal Lovers itself, the audience over-indexes on Stamp collecting (7.92×), UK garage (6.25×), Historic site (4.17×), and Electrolyte (4.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal Lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.