Rascasse Audience Intelligence

Athleta Target Market in United States

A data profile of the people who buy, follow and care about Athleta in United States — modelled from more than twelve digital signal sources. Athleta has an estimated audience of 2,100,329 people in United States.

#1403among Brand in United States#1232in Sports

The average Athleta fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kohl's, Harry Potter, Nordstrom, with strongest over-indexing on Kohl's (1.67× the country average).

Demographically, the Athleta audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Athleta fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Kohl's.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Athleta profile in United States.

Audience size
2.1M
in United States
Gender
72.0%♀
28.0% male
Age
36.9
average years
Country rank
#13710
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Athleta

72.0% are female, 28.0% are male, average age 36.9.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Athleta audience in United States
MetricValue
Female72.0%
Male28.0%
Average age36.9
Estimated audience size2,100,329
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Athleta audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

85.6%

of the worldwide Athleta audience comes from United States.

Worldwide audience distribution share by country for Athleta
CountryShare
United States85.6%
Canada6.1%
Japan3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Athleta audience in United States is strongest.

Fig. 05

Top regions by affinity

Athleta customers by region in United States
#RegionReachAffinity×
01Minnesota~60K2.04×
02Massachusetts~70K1.66×
03Connecticut~30K1.53×
04Montana~9K1.45×
05Colorado~50K1.43×
06South Dakota~7K1.38×
07Nebraska~10K1.37×
08New Hampshire~10K1.36×
09Vermont~5K1.30×
10Washington, District of Columbia~8K1.25×
11New Jersey~70K1.23×
12Rhode Island~8K1.20×
13Illinois~80K1.18×
14Wisconsin~40K1.18×
15Utah~20K1.18×
16Maine~9K1.17×
17Virginia~60K1.16×
18Pennsylvania~80K1.14×
19Iowa~20K1.12×
20North Dakota~5K1.11×
21Kansas~20K1.10×
22Missouri~40K1.06×
23North Carolina~70K1.05×
24Oregon~20K1.03×
25Washington~40K1.02×
26New York~100K1.00×
27Idaho~10K1.00×
28Ohio~60K0.99×
29Michigan~50K0.97×
30Maryland~30K0.93×
31South Carolina~30K0.90×
32Oklahoma~20K0.86×
33Tennessee~40K0.84×
34Delaware~5K0.84×
35California~200K0.83×
36Arizona~40K0.83×
37Arkansas~10K0.83×
38Kentucky~20K0.75×
39Texas~100K0.71×
40Georgia~50K0.71×
41Indiana~30K0.69×
42Alabama~20K0.68×
43Louisiana~20K0.66×
44Florida~90K0.65×
45Alaska~3K0.63×
46Nevada~10K0.60×
47New Mexico~6K0.52×
48Mississippi~8K0.46×
49Hawaii~4K0.46×
50West Virginia~4K0.38×
Fig. 06

Affinity by region

Affinity by region — Athleta, United States
0.38×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Athleta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Athleta audience
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden2.27×
02Diaper bagKids & Family2.17×
03FableticsFashion & Accessoires2.06×
04Boho-chicFashion & Accessoires2.04×
05Williams-SonomaHome & Garden2.00×
06Home DesignHome & Garden1.99×
07Healthy habitsHealth1.92×
08Banana RepublicFashion & Accessoires1.92×
09Infant clothingKids & Family1.91×
10Fashion NovaShopping1.89×
11H.O.M.E.Home & Garden1.82×
12Dog loversPets & Animals1.80×
13Dog collarPets & Animals1.75×
14Kohl'sShopping1.67×
15Pottery BarnHome & Garden1.67×
161080iTechnology & Electronics1.64×
17ChildbirthKids & Family1.60×
18Harry PotterMovies & TV1.59×
19NordstromShopping1.56×
20ULTA BeautyBeauty & Wellness1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Athleta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Athleta audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.41×
Pet OwnershipJOY1.22×
MindfulnessBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Athleta audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
TraditionCONSERVATISM0.66×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Athleta's target market in United States?

Athleta's target market in United States covers an estimated 2,100,329 people, concentrated in California and Texas.

02

What is the gender split and age of Athleta customers?

72.0% of the Athleta audience are female, 28.0% are male, with an average age of 36.9 years.

03

Which brands do Athleta fans like most?

Athleta fans show strongest brand affinity for Kohl's (1.67×), Harry Potter (1.59×), and Nordstrom (1.56×) over the country average.

04

Where do Athleta fans live in United States?

Athleta fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Athleta fans also like?

Beyond Athleta itself, the audience over-indexes on Harry Potter (1.59×), Nordstrom (1.56×), Home decorating ideas (2.27×), and Fashion Nova (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Athleta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Athleta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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