B. J. Novak Audience in United States

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B. J. Novak has an estimated audience of 554,405 people in United States. 71.0% are female, 29.0% are male, average age 29.9. Top regions: California, New York, Texas. Top brand affinities: Dog breed, Alaska, WFTS-TV, Saving, Mothercare.

The average B. J. Novak fan in United States is 29.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, Alaska, WFTS-TV, with strongest over-indexing on Dog breed (1.91× the country average). Demographically, the B. J. Novak audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of B. J. Novak fans

Demographic split for B. J. Novak audience in United States
MetricValue
Female71.0%
Male29.0%
Average age29.9
Estimated audience size554,405

Audience persona

The typical B. J. Novak fan in United States is more female, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for B. J. Novak in United States
RegionReachAffinity
California80,1011.31×
New York48,0321.55×
Texas46,0970.97×
Florida29,6060.79×
Illinois20,7401.12×
Pennsylvania20,5931.1×
Massachusetts19,9201.82×
Ohio16,2330.95×
New Jersey15,5311.1×
North Carolina15,1270.91×
Georgia14,8310.87×
Michigan14,1520.98×
Virginia13,8401.02×
Washington13,4331.21×
Tennessee11,4631.03×
Colorado10,4551.2×
Indiana10,3371.02×
Arizona9,8930.87×
Maryland9,5771×
Missouri9,3441.05×
Minnesota9,0341.14×
Wisconsin8,4181.01×
Oregon7,9701.25×
Connecticut6,7751.22×
South Carolina6,0890.73×
Kentucky6,0850.88×
Utah5,9921.21×
Oklahoma5,5360.9×
Alabama5,2370.68×
Nevada4,8800.91×
Louisiana4,8790.68×
Iowa4,3200.95×
Kansas4,0840.93×
Arkansas3,7240.82×
New Hampshire2,9331.34×
Idaho2,7831×
Washington, District of Columbia2,6921.62×
Nebraska2,5320.91×
Mississippi2,4220.53×
Maine2,3571.19×
New Mexico2,2430.81×
Rhode Island2,0791.18×
Hawaii1,8890.79×
West Virginia1,8200.7×
Montana1,3690.89×
Delaware1,2770.83×
Vermont1,1721.2×
Alaska8890.75×
North Dakota8770.77×
South Dakota8610.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for B. J. Novak audience
BrandAffinityCategory
Dog breed1.91×Pets & Animals
Alaska1.78×Travel & Leisure
WFTS-TV3.66×Movies & TV
Saving1.65×Business & Career
Mothercare1.58×Kids & Family
IS (Infinite Stratos)1.85×Literature
WESH 2 News2.4×Movies & TV
Fox & Friends2.4×Movies & TV
Mortgage insurance1.97×Business & Career
Necktie2.1×Fashion & Accessoires
Ironmongery3.77×Home & Garden
Atkins diet1.85×Health
Temple Grandin2.33×Literature
Cachorro1.62×Pets & Animals
Enfamil1.73×Kids & Family
Graham Greene1.54×Literature
Brittney Griner1.84×Sports
Mike Conley, Jr.1.92×Sports
Wow! Wow! Wubbzy!1.73×Movies & TV
Ellen Burstyn2.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by B. J. Novak audience
TraitClusterScore
Early Adopter MentalityPOWER1.81
MindfulnessBALANCE1.53
LGBTQ+ IdentityOPEN1.44
Social Media UsageJOY1.32
Family OrientationCONSERVATISM1.31
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for B. J. Novak
CountryShare
United States92.1%
Germany4.9%
Italy3.0%

See B. J. Novak audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does B. J. Novak have in United States?

B. J. Novak has an estimated audience of 554,405 people in United States, concentrated in California and New York.

What is the gender split and age of B. J. Novak fans?

71.0% of B. J. Novak fans are female, 29.0% are male, with an average age of 29.9 years.

Which brands do B. J. Novak fans like most?

B. J. Novak fans show strongest brand affinity for Dog breed (1.91×), Alaska (1.78×), and WFTS-TV (3.66×) over the country average.

Where do B. J. Novak fans live in United States?

B. J. Novak fans in United States are most concentrated in California (reach 80,101), New York (reach 48,032), and Texas (reach 46,097). These three regions account for the largest share of the active audience.

What other brands do B. J. Novak fans also like?

Beyond B. J. Novak itself, the audience over-indexes on Alaska (1.78×), WFTS-TV (3.66×), Saving (1.65×), and Mothercare (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for B. J. Novak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.