Rascasse Audience Intelligence

Bad Omens Audience in United States

A data profile of the people who buy, follow and care about Bad Omens in United States — modelled from more than twelve digital signal sources. Bad Omens has an estimated audience of 1,173,509 people in United States.

#72among Metal in United States#4548among Person in United States#2670in Music & Radio

The average Bad Omens fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deftones, Limp Bizkit, Ice Nine Kills, with strongest over-indexing on Deftones (24.14× the country average).

Demographically, the Bad Omens audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bad Omens fan in United States is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Deftones.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bad Omens profile in United States.

Audience size
1.2M
in United States
Gender
43.5%♀
56.5% male
Age
34.2
average years
Country rank
#21204
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bad Omens fans

43.5% are female, 56.5% are male, average age 34.2.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Bad Omens audience in United States
MetricValue
Female43.5%
Male56.5%
Average age34.2
Estimated audience size1,173,509
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Bad Omens audience in United States
Age bracketShare%
16-1929%
20-2927%
30-3918%
40-4914%
50+12%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Bad Omens audience comes from United States.

Worldwide audience distribution share by country for Bad Omens
CountryShare
United States40.0%
Germany14.0%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bad Omens audience in United States is strongest.

Fig. 05

Top regions by affinity

Bad Omens fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.89×
02Utah~20K1.84×
03Kentucky~20K1.56×
04Colorado~20K1.37×
05Wisconsin~20K1.34×
06Arizona~30K1.33×
07Tennessee~30K1.32×
08Kansas~10K1.32×
09Wyoming~2K1.30×
10Maine~5K1.29×
11Minnesota~20K1.27×
12West Virginia~6K1.24×
13Idaho~7K1.23×
14New Mexico~7K1.18×
15Missouri~20K1.17×
16North Dakota~3K1.17×
17Michigan~30K1.16×
18Ohio~40K1.09×
19Pennsylvania~40K1.07×
20Indiana~20K1.07×
21New Hampshire~5K1.07×
22South Dakota~3K1.04×
23North Carolina~30K1.02×
24Nebraska~6K1.02×
25Arkansas~9K1.00×
26Iowa~9K0.99×
27Texas~90K0.97×
28Montana~3K0.95×
29Illinois~30K0.92×
30Nevada~10K0.91×
31Virginia~20K0.90×
32Maryland~20K0.83×
33Alaska~2K0.83×
34Alabama~10K0.81×
35California~100K0.79×
36Mississippi~7K0.79×
37Delaware~2K0.79×
38Rhode Island~3K0.77×
39Massachusetts~20K0.76×
40Louisiana~10K0.76×
41South Carolina~10K0.75×
42Connecticut~8K0.74×
43Oregon~9K0.73×
44Washington~20K0.70×
45New Jersey~20K0.65×
46Georgia~20K0.60×
47Washington, District of Columbia~2K0.59×
48Florida~40K0.58×
49Hawaii~3K0.57×
50New York~40K0.56×
Fig. 06

Affinity by region

Affinity by region — Bad Omens, United States
0.56×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bad Omens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bad Omens audience
#·InterestCategoryAffinity×
01Ice Nine KillsMusic & Radio42.37×
02BabymetalMusic & Radio34.41×
03Hollywood UndeadMusic & Radio32.00×
04Three Days GraceMusic & Radio25.61×
05DeftonesMusic & Radio24.14×
06OpelCars & Mobility22.94×
07Motionless in WhiteMusic & Radio21.82×
08Falling in ReverseMusic & Radio20.89×
09Limp BizkitMusic & Radio19.52×
10Pierce the VeilMusic & Radio19.31×
11Five Finger Death PunchMusic & Radio18.26×
12Slipknot (band)Music & Radio17.27×
13Avenged SevenfoldMusic & Radio16.01×
14System of a DownMusic & Radio13.63×
15Black SabbathMusic & Radio11.62×
16Thrash metalMusic & Radio10.28×
17Ozzy OsbourneMusic & Radio9.35×
18Death metalMusic & Radio9.32×
19Hayley WilliamsMusic & Radio8.28×
20BeetlejuiceMovies & TV3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bad Omens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bad Omens audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
ExtroversionTHRILL1.58×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bad Omens audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.85×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bad Omens have in United States?

Bad Omens has an estimated audience of 1,173,509 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bad Omens fans?

43.5% of Bad Omens fans are female, 56.5% are male, with an average age of 34.2 years.

03

Which brands do Bad Omens fans like most?

Bad Omens fans show strongest brand affinity for Deftones (24.14×), Limp Bizkit (19.52×), and Ice Nine Kills (42.37×) over the country average.

04

Where do Bad Omens fans live in United States?

Bad Omens fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bad Omens fans also like?

Beyond Bad Omens itself, the audience over-indexes on Limp Bizkit (19.52×), Ice Nine Kills (42.37×), Ozzy Osbourne (9.35×), and Slipknot (band) (17.27×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bad Omens audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Omens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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