Bad Omens Audience in United States

Bad Omens logo

Bad Omens has an estimated audience of 1,146,102 people in United States. 46.5% are female, 53.5% are male, average age 36.0. Top brand affinities: Limp Bizkit, Ice Nine Kills, Falling in Reverse, Björk, Thrash metal.

Top brand affinities include Limp Bizkit, Ice Nine Kills, Falling in Reverse, with strongest over-indexing on Limp Bizkit (20.62× the country average). Demographically, the Bad Omens audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Extroversion.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Bad Omens fans

Demographic split for Bad Omens audience in United States
MetricValue
Female46.5%
Male53.5%
Average age36.0
Estimated audience size1,146,102

Audience persona

The typical Bad Omens fan in United States is balanced, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Limp Bizkit.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bad Omens audience
BrandAffinityCategory
Limp Bizkit20.62×Music & Radio
Ice Nine Kills41.04×Music & Radio
Falling in Reverse25.36×Music & Radio
Björk19.73×Music & Radio
Thrash metal10.74×Music & Radio
Tech N9ne31.72×Music & Radio
Death metal8.5×Music & Radio
Babymetal21.15×Music & Radio
Black Sabbath11.77×Music & Radio
Hollywood Undead30.96×Music & Radio
Opel20.44×Cars & Mobility
Avenged Sevenfold17.99×Music & Radio
Three Days Grace16.54×Music & Radio
Five Finger Death Punch20.66×Music & Radio
Autism Awareness5.61×Health
System of a Down12.69×Music & Radio
Singer-songwriter2.26×Music & Radio
Motionless in White21.47×Music & Radio
Korn13.15×Music & Radio
Progressive rock4.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bad Omens audience
TraitClusterScore
PatriotismCONSERVATISM1.56
ExtroversionTHRILL1.54
Luxury OrientationPREMIUM1.52
LGBTQ+ IdentityOPEN1.44
Early Adopter MentalityPOWER1.23
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Bad Omens
CountryShare
United States43.3%
Germany10.1%
United Kingdom7.2%

See Bad Omens audiences in other countries

More Metal audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Omens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.