Bad Omens Audience in United States
Bad Omens has an estimated audience of 1,146,102 people in United States. 46.5% are female, 53.5% are male, average age 36.0. Top brand affinities: Dog breed, Monmouth County, New Jersey, Winemaking, Product design, Combat sport.
Top brand affinities include Dog breed, Monmouth County, New Jersey, Winemaking, with strongest over-indexing on Dog breed (3.46× the country average). Demographically, the Bad Omens audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Bad Omens fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 36.0 |
| Estimated audience size | 1,146,102 |
Audience persona
The typical Bad Omens fan in United States is balanced, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.46× | Pets & Animals |
| Monmouth County, New Jersey | 21.15× | Travel & Leisure |
| Winemaking | 6.23× | Food & Beverages |
| Product design | 2.44× | Business & Career |
| Combat sport | 1.87× | Sports |
| Home equity | 2.28× | Home & Garden |
| Nationality | 2.3× | Politics & Society |
| Urban Outfitters | 1.98× | Shopping |
| Home staging | 5.38× | Home & Garden |
| Celtic mythology | 9.9× | Arts & Culture |
| Moquegua | 11.77× | Travel & Leisure |
| Ghost the Musical | 20.62× | Music & Radio |
| Google Photos | 1.89× | Technology & Electronics |
| Kelli O'Hara | 13.05× | Movies & TV |
| Home Delivery | 2.22× | Food & Beverages |
| Wim Hof | 8.98× | Sports |
| Bank account | 1.74× | Business & Career |
| Gift registry | 8.83× | Kids & Family |
| Captain America (1990 film) | 3.02× | Movies & TV |
| Staycation | 2.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.56 |
| Extroversion | THRILL | 1.54 |
| Luxury Orientation | PREMIUM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Early Adopter Mentality | POWER | 1.23 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.3% |
| Germany | 10.1% |
| United Kingdom | 7.2% |
See Bad Omens audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bad Omens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.