Rascasse Audience Intelligence

Big & Rich Audience in United States

A data profile of the people who buy, follow and care about Big & Rich in United States — modelled from more than twelve digital signal sources. Big & Rich has an estimated audience of 300,574 people in United States.

#28among Musical in United States#12084among Person in United States#7048in Music & Radio

The average Big & Rich fan in United States is 38.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Tennessee.

Top brand affinities include Gene Simmons, Judy Garland, Teresa Palmer, with strongest over-indexing on Gene Simmons (28.51× the country average).

Demographically, the Big & Rich audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big & Rich fan in United States is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Gene Simmons.

Category: Music & Radio · Type: Person · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big & Rich profile in United States.

Audience size
301K
in United States
Gender
54.3%♀
45.7% male
Age
38.3
average years
Country rank
#48347
Person in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big & Rich fans

54.3% are female, 45.7% are male, average age 38.3.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Big & Rich audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.3
Estimated audience size300,574
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Big & Rich audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3916%
40-4918%
50+23%
Fig. 04

Worldwide distribution

90.2%

of the worldwide Big & Rich audience comes from United States.

Worldwide audience distribution share by country for Big & Rich
CountryShare
United States90.2%
Canada3.6%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big & Rich audience in United States is strongest.

Fig. 05

Top regions by affinity

Big & Rich fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~10K2.14×
02South Dakota~1K1.69×
03Iowa~4K1.59×
04Alabama~6K1.57×
05Missouri~7K1.50×
06Montana~1K1.49×
07Kentucky~5K1.45×
08Oklahoma~5K1.42×
09Nebraska~2K1.42×
10North Dakota<1K1.37×
11Kansas~3K1.33×
12Ohio~10K1.29×
13Arkansas~3K1.29×
14Delaware~1K1.28×
15West Virginia~2K1.27×
16Mississippi~3K1.22×
17Idaho~2K1.21×
18Wyoming<1K1.20×
19Indiana~6K1.18×
20Wisconsin~5K1.16×
21North Carolina~10K1.15×
22Minnesota~4K1.06×
23South Carolina~5K1.04×
24Michigan~8K0.98×
25Louisiana~4K0.98×
26Maine~1K0.97×
27Alaska<1K0.96×
28Pennsylvania~9K0.95×
29New Mexico~1K0.95×
30Virginia~7K0.92×
31New Hampshire~1K0.92×
32Nevada~3K0.91×
33Illinois~9K0.89×
34Georgia~8K0.88×
35Arizona~5K0.88×
36Oregon~3K0.84×
37Hawaii~1K0.84×
38Rhode Island<1K0.84×
39Texas~20K0.82×
40Utah~2K0.81×
41Washington, District of Columbia<1K0.81×
42Colorado~4K0.80×
43Connecticut~2K0.77×
44Florida~10K0.72×
45Washington~4K0.71×
46Maryland~3K0.65×
47Massachusetts~4K0.60×
48New York~9K0.54×
49New Jersey~4K0.50×
50California~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Big & Rich, United States
0.39×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big & Rich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big & Rich audience
#·InterestCategoryAffinity×
01Teresa PalmerMovies & TV36.52×
02Kate BushMusic & Radio36.52×
03LonestarMusic & Radio35.90×
04OrphanKids & Family31.84×
05Melissa Joan HartMovies & TV31.31×
06Gene SimmonsMusic & Radio28.51×
07Roseanne BarrMovies & TV27.86×
08Hacksaw RidgeMovies & TV23.13×
09Judy GarlandMovies & TV22.95×
10Luther (TV series)Movies & TV22.70×
11Kelsey GrammerMovies & TV15.92×
12Drudge ReportSports7.55×
13Weather forecastingHome & Garden6.49×
14FedExBusiness & Career5.17×
15New York PostNews4.53×
16AdoptionKids & Family4.30×
17Chick-fil-AFood & Beverages3.32×
18Mortgage loansBusiness & Career3.27×
19SubwayFood & Beverages2.88×
20PinterestInternet & Social Media2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big & Rich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big & Rich audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.26×
Convenience OrientationPREMIUM2.13×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big & Rich audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
Luxury OrientationPREMIUM0.54×
MindfulnessBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big & Rich have in United States?

Big & Rich has an estimated audience of 300,574 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Big & Rich fans?

54.3% of Big & Rich fans are female, 45.7% are male, with an average age of 38.3 years.

03

Which brands do Big & Rich fans like most?

Big & Rich fans show strongest brand affinity for Gene Simmons (28.51×), Judy Garland (22.95×), and Teresa Palmer (36.52×) over the country average.

04

Where do Big & Rich fans live in United States?

Big & Rich fans in United States are most concentrated in Texas (reach ~20K), Florida (reach ~10K), and Tennessee (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Big & Rich fans also like?

Beyond Big & Rich itself, the audience over-indexes on Judy Garland (22.95×), Teresa Palmer (36.52×), Kate Bush (36.52×), and Melissa Joan Hart (31.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical audiences in United States

See Big & Rich audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big & Rich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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