Big & Rich Audience in United States

Big & Rich logo

Big & Rich has an estimated audience of 294,720 people in United States. 54.3% are female, 45.7% are male, average age 38.3. Top regions: Texas, Florida, Tennessee. Top brand affinities: Whataburger, Nebraska Cornhuskers football, Unique Gifts, Pillow, Birthday Gifts.

The average Big & Rich fan in United States is 38.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Tennessee. Top brand affinities include Whataburger, Nebraska Cornhuskers football, Unique Gifts, with strongest over-indexing on Whataburger (1.7× the country average). Demographically, the Big & Rich audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Musical

Demographics of Big & Rich fans

Demographic split for Big & Rich audience in United States
MetricValue
Female54.3%
Male45.7%
Average age38.3
Estimated audience size294,720

Audience persona

The typical Big & Rich fan in United States is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Big & Rich in United States
RegionReachAffinity
Texas18,6630.74×
Florida12,9320.65×
Tennessee12,3122.08×
Ohio12,3001.35×
California11,1290.34×
North Carolina9,2141.04×
Illinois9,1710.93×
New York8,9080.54×
Pennsylvania8,5160.86×
Michigan7,7761.01×
Missouri7,5511.59×
Georgia7,3230.81×
Virginia6,7570.94×
Indiana6,5531.22×
Kentucky5,6751.54×
Alabama5,6311.37×
Wisconsin5,3221.2×
Arizona5,2590.87×
South Carolina4,7621.07×
Oklahoma4,6401.42×
Minnesota4,5981.09×
Washington4,0830.69×
Louisiana3,6990.97×
Colorado3,6180.78×
Kansas3,3231.43×
Arkansas3,2961.36×
Iowa3,1931.31×
Massachusetts3,1160.54×
Mississippi3,0421.25×
New Jersey2,9260.39×
Maryland2,6120.52×
Oregon2,4400.72×
Nebraska2,2701.54×
Connecticut2,0850.71×
Utah1,8970.72×
Idaho1,8881.28×
West Virginia1,8211.33×
Nevada1,4700.52×
Montana1,3891.7×
New Mexico1,3230.89×
South Dakota1,3041.91×
Maine9810.93×
New Hampshire9740.84×
North Dakota9381.55×
Delaware6760.83×
Rhode Island5420.58×
Wyoming5231.2×
Vermont3710.72×
Alaska3700.59×
Washington, District of Columbia3150.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big & Rich audience
BrandAffinityCategory
Whataburger1.7×Food & Beverages
Nebraska Cornhuskers football3.11×Sports
Unique Gifts2.02×Shopping
Pillow1.74×Home & Garden
Birthday Gifts2.54×Kids & Family
Jesse Plemons2.64×Movies & TV
Nebraska1.68×Travel & Leisure
Sinaloa2.25×Travel & Leisure
JibJab3.51×Internet & Social Media
KLOS16.72×Music & Radio
Queens College, City University of New York3.56×Business & Career
Sailor2.26×Travel & Leisure
Keith Stanfield2.91×Movies & TV
Glossier2.3×Beauty & Wellness
ABC 7 Chicago1.76×Movies & TV
Jaws2.23×Movies & TV
Home staging1.99×Home & Garden
Nipsey Hussle2.19×Music & Radio
Cleveland Clinic2.12×Health
Grammarly1.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big & Rich audience
TraitClusterScore
PatriotismCONSERVATISM2.59
Need for SecurityCONSERVATISM1.35
Price SensitivityPREMIUM1.15
DIY MentalityTHRILL1.13
Convenience OrientationPREMIUM1.1
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Big & Rich
CountryShare
United States90.2%
Canada3.6%
United Kingdom1.5%

See Big & Rich audiences in other countries

More Musical audiences in United States

Frequently asked questions

How many fans does Big & Rich have in United States?

Big & Rich has an estimated audience of 294,720 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Big & Rich fans?

54.3% of Big & Rich fans are female, 45.7% are male, with an average age of 38.3 years.

Which brands do Big & Rich fans like most?

Big & Rich fans show strongest brand affinity for Whataburger (1.7×), Nebraska Cornhuskers football (3.11×), and Unique Gifts (2.02×) over the country average.

Where do Big & Rich fans live in United States?

Big & Rich fans in United States are most concentrated in Texas (reach 18,663), Florida (reach 12,932), and Tennessee (reach 12,312). These three regions account for the largest share of the active audience.

What other brands do Big & Rich fans also like?

Beyond Big & Rich itself, the audience over-indexes on Nebraska Cornhuskers football (3.11×), Unique Gifts (2.02×), Pillow (1.74×), and Birthday Gifts (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big & Rich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.