Billy Mays Audience in United States

Billy Mays logo

Billy Mays has an estimated audience of 371,672 people in United States. 39.5% are female, 60.5% are male, average age 21.3. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Arnold Palmer, Assassin's Creed II, David Yurman, Mortgage insurance.

The average Billy Mays fan in United States is 21.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Arnold Palmer, Assassin's Creed II, with strongest over-indexing on Dog breed (2.74× the country average). Demographically, the Billy Mays audience skews more male with an average age of 21.3, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: TV personality

Demographics of Billy Mays fans

Demographic split for Billy Mays audience in United States
MetricValue
Female39.5%
Male60.5%
Average age21.3
Estimated audience size371,672

Audience persona

The typical Billy Mays fan in United States is more male, around 21.3 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Billy Mays in United States
RegionReachAffinity
California32,1410.79×
Texas26,9220.84×
Florida22,6580.9×
New York19,5100.94×
Pennsylvania17,9831.44×
Ohio14,4291.26×
Illinois12,6221.02×
North Carolina11,3281.01×
Michigan11,0421.14×
Georgia10,6670.93×
New Jersey10,1801.08×
Virginia9,1851.01×
Arizona8,2131.08×
Tennessee8,1171.09×
Indiana7,5231.11×
Washington7,3350.98×
Missouri7,1521.19×
Massachusetts7,1180.97×
Wisconsin6,4511.15×
Alabama6,1781.19×
South Carolina5,6431.01×
Maryland5,4950.86×
Colorado5,4120.92×
Kentucky5,4051.16×
Minnesota5,2630.99×
Oklahoma4,5811.11×
Louisiana4,5490.95×
Oregon4,1630.98×
Connecticut3,5340.95×
Iowa3,4131.11×
Nevada3,3880.94×
Arkansas3,1301.02×
Kansas3,1191.06×
Mississippi2,8170.92×
Utah2,6390.79×
West Virginia2,4291.4×
Nebraska2,0141.08×
Idaho1,6360.88×
New Hampshire1,5911.09×
New Mexico1,5290.82×
Maine1,3140.99×
Rhode Island1,1290.95×
Montana1,0050.97×
Hawaii9960.62×
Delaware8970.87×
South Dakota8961.04×
Alaska8301.04×
Washington, District of Columbia8160.73×
North Dakota7300.96×
Vermont5060.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Billy Mays audience
BrandAffinityCategory
Dog breed2.74×Pets & Animals
Arnold Palmer6.77×Sports
Assassin's Creed II5.19×Games
David Yurman2×Fashion & Accessoires
Mortgage insurance2.52×Business & Career
ARCO1.59×Cars & Mobility
Assassin's Creed: Brotherhood5.85×Games
Panama1.76×Travel & Leisure
Temple Grandin3.22×Literature
Mike Conley, Jr.3.31×Sports
Consequence (rapper)2.35×Music & Radio
ABC iview5.21×Movies & TV
Commercial mortgage1.92×Business & Career
Portia de Rossi2.1×Movies & TV
Brittney Griner2.18×Sports
Assetto Corsa3.15×Games
Ellen Burstyn2.28×Movies & TV
Warren Zevon2.25×Music & Radio
Italic languages1.58×Politics & Society
Julio Cesar Chavez Jr.1.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Billy Mays audience
TraitClusterScore
ExtroversionTHRILL1.56
Luxury OrientationPREMIUM1.29
Convenience OrientationPREMIUM1.28
Early Adopter MentalityPOWER1.2
LGBTQ+ IdentityOPEN1.1
Design AffinityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Billy Mays
CountryShare
United States97.6%
Germany1.9%
Italy0.5%

See Billy Mays audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Billy Mays have in United States?

Billy Mays has an estimated audience of 371,672 people in United States, concentrated in California and Texas.

What is the gender split and age of Billy Mays fans?

39.5% of Billy Mays fans are female, 60.5% are male, with an average age of 21.3 years.

Which brands do Billy Mays fans like most?

Billy Mays fans show strongest brand affinity for Dog breed (2.74×), Arnold Palmer (6.77×), and Assassin's Creed II (5.19×) over the country average.

Where do Billy Mays fans live in United States?

Billy Mays fans in United States are most concentrated in California (reach 32,141), Texas (reach 26,922), and Florida (reach 22,658). These three regions account for the largest share of the active audience.

What other brands do Billy Mays fans also like?

Beyond Billy Mays itself, the audience over-indexes on Arnold Palmer (6.77×), Assassin's Creed II (5.19×), David Yurman (2×), and Mortgage insurance (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Billy Mays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.