Black in America Audience in United States

Black in America logo

Black in America has an estimated audience of 373,105 people in United States. 53.0% are female, 47.0% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Whataburger, Commercial mortgage, Enfamil, Parma.

The average Black in America fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Whataburger, Commercial mortgage, with strongest over-indexing on Natural rubber (5.27× the country average). Demographically, the Black in America audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: TV series

Demographics of Black in America fans

Demographic split for Black in America audience in United States
MetricValue
Female53.0%
Male47.0%
Average age44.3
Estimated audience size373,105

Audience persona

The typical Black in America fan in United States is balanced, around 44.3 years old, with strong Tradition tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Black in America in United States
RegionReachAffinity
California22,8240.56×
Texas19,0410.59×
Florida17,7320.7×
New York16,5070.79×
Georgia11,5721.01×
Illinois7,3040.59×
North Carolina6,6910.6×
New Jersey6,0300.64×
Ohio5,9810.52×
Virginia5,7640.63×
Pennsylvania5,6780.45×
Michigan5,6130.58×
Maryland5,5800.87×
Louisiana4,3020.89×
Massachusetts3,8900.53×
Tennessee3,8150.51×
Washington, District of Columbia3,8013.39×
Washington3,5050.47×
South Carolina3,4090.61×
Mississippi3,1451.02×
Indiana2,9520.43×
Kentucky2,8960.62×
Missouri2,8590.48×
Minnesota2,7210.51×
Alabama2,6030.5×
Arkansas2,5790.84×
Oklahoma2,5220.61×
Arizona2,4440.32×
West Virginia2,3971.38×
Colorado2,3300.4×
Kansas2,2140.75×
Idaho2,2131.18×
Oregon2,2080.52×
Wisconsin2,2000.39×
Hawaii2,1141.32×
Iowa2,1010.68×
Montana2,0852.01×
Nevada2,0770.58×
South Dakota2,0582.39×
North Dakota2,0042.61×
New Hampshire1,9751.34×
Wyoming1,9393.51×
Nebraska1,9341.03×
Connecticut1,9310.52×
New Mexico1,9231.03×
Rhode Island1,9071.61×
Maine1,9061.43×
Utah1,8810.56×
Vermont1,8752.86×
Delaware1,7081.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black in America audience
BrandAffinityCategory
Natural rubber5.27×Cars & Mobility
Whataburger1.89×Food & Beverages
Commercial mortgage1.92×Business & Career
Enfamil1.99×Kids & Family
Parma2.97×Travel & Leisure
Brittney Griner1.76×Sports
Overboard (film)1.71×Movies & TV
Lebanese cuisine1.63×Food & Beverages
Cultural studies2.5×Business & Career
Fast Five1.52×Movies & TV
Iguala2.53×Travel & Leisure
Cantù1.67×Travel & Leisure
Alan Greenspan1.87×Business & Career
Islamic eschatology1.88×Politics & Society
Ivana (singer)3.09×
Shahid Kapoor1.52×Movies & TV
Indiana University School of Medicine1.96×Business & Career
Cachaça2.35×Food & Beverages
Albert Hammond, Jr.2.64×Music & Radio
Catania1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black in America audience
TraitClusterScore
TraditionCONSERVATISM1.72
SpiritualityBALANCE1.67
LGBTQ+ IdentityOPEN1.49
Community OrientationOPEN1.49
Urban LifestyleOPEN1.44
IndividualismJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Black in America
CountryShare
United States99.1%
Germany0.7%
Italy0.2%

See Black in America audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Black in America have in United States?

Black in America has an estimated audience of 373,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Black in America fans?

53.0% of Black in America fans are female, 47.0% are male, with an average age of 44.3 years.

Which brands do Black in America fans like most?

Black in America fans show strongest brand affinity for Natural rubber (5.27×), Whataburger (1.89×), and Commercial mortgage (1.92×) over the country average.

Where do Black in America fans live in United States?

Black in America fans in United States are most concentrated in California (reach 22,824), Texas (reach 19,041), and Florida (reach 17,732). These three regions account for the largest share of the active audience.

What other brands do Black in America fans also like?

Beyond Black in America itself, the audience over-indexes on Whataburger (1.89×), Commercial mortgage (1.92×), Enfamil (1.99×), and Parma (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black in America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.