California Gold Rush Audience in United States

California Gold Rush logo

California Gold Rush has an estimated audience of 431,101 people in United States. 50.6% are female, 49.4% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: 3D printing, Justice, IS (Infinite Stratos), N1 road (South Africa), Northrop Grumman.

The average California Gold Rush fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 3D printing, Justice, IS (Infinite Stratos), with strongest over-indexing on 3D printing (1.93× the country average). Demographically, the California Gold Rush audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of California Gold Rush fans

Demographic split for California Gold Rush audience in United States
MetricValue
Female50.6%
Male49.4%
Average age41.5
Estimated audience size431,101

Audience persona

The typical California Gold Rush fan in United States is balanced, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for California Gold Rush in United States
RegionReachAffinity
California117,0402.47×
Texas46,0661.24×
Florida31,9351.09×
New York23,6040.98×
Washington14,1981.64×
Illinois12,5410.87×
Georgia12,1650.92×
Pennsylvania12,0960.83×
North Carolina11,7090.9×
Virginia10,7041.02×
New Jersey10,5290.96×
Arizona10,3931.18×
Ohio9,1350.69×
Michigan8,8580.79×
Tennessee8,4630.98×
Massachusetts7,7910.92×
Missouri7,1581.03×
Indiana7,1350.91×
Maryland6,1130.82×
Oregon5,9541.2×
Colorado5,5870.82×
Alabama5,1510.86×
South Carolina5,1350.79×
Utah5,0001.3×
Wisconsin4,9010.76×
Minnesota4,7280.77×
Louisiana4,7050.85×
Connecticut4,3381×
Oklahoma4,2420.89×
Kentucky4,2380.78×
Nevada4,1601×
Iowa3,1570.89×
Kansas3,0980.91×
Arkansas2,7810.78×
Idaho2,4151.12×
Mississippi2,3850.67×
New Mexico2,2721.05×
Hawaii2,1711.17×
Nebraska2,1100.98×
West Virginia2,0001×
New Hampshire1,6480.97×
North Dakota1,5431.74×
Washington, District of Columbia1,4561.12×
Maine1,4190.92×
South Dakota1,3211.33×
Alaska1,3201.43×
Montana1,0170.85×
Rhode Island8810.64×
Vermont6500.86×
Delaware5480.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for California Gold Rush audience
BrandAffinityCategory
3D printing1.93×Technology & Electronics
Justice1.86×Politics & Society
IS (Infinite Stratos)1.89×Literature
N1 road (South Africa)1.58×Travel & Leisure
Northrop Grumman1.6×Business & Career
Jura Mountains6.9×Travel & Leisure
Enfamil1.54×Kids & Family
Information technology consulting1.51×Technology & Electronics
Cacique2.16×Food & Beverages
Al Ahly SC1.58×Sports
Ayrton Senna1.7×Sports
Irrigation sprinkler1.56×Home & Garden
Cacique1.67×Food & Beverages
Assisi2.48×Travel & Leisure
Cachorros1.78×Pets & Animals
Jumia2.17×Fashion & Accessoires
Bulacan2.09×Travel & Leisure
Shelby Foote1.6×Literature
Carnivàle1.95×Movies & TV
The Diving Bell and the Butterfly2.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by California Gold Rush audience
TraitClusterScore
Community OrientationOPEN1.34
IndividualismJOY1.24
Design AffinityPREMIUM1.24
TravellingTHRILL1.22
Career OrientationPOWER1.22
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for California Gold Rush
CountryShare
United States88.1%
Germany4.0%
United Kingdom3.0%

See California Gold Rush audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does California Gold Rush have in United States?

California Gold Rush has an estimated audience of 431,101 people in United States, concentrated in California and Texas.

What is the gender split and age of California Gold Rush fans?

50.6% of California Gold Rush fans are female, 49.4% are male, with an average age of 41.5 years.

Which brands do California Gold Rush fans like most?

California Gold Rush fans show strongest brand affinity for 3D printing (1.93×), Justice (1.86×), and IS (Infinite Stratos) (1.89×) over the country average.

Where do California Gold Rush fans live in United States?

California Gold Rush fans in United States are most concentrated in California (reach 117,040), Texas (reach 46,066), and Florida (reach 31,935). These three regions account for the largest share of the active audience.

What other brands do California Gold Rush fans also like?

Beyond California Gold Rush itself, the audience over-indexes on Justice (1.86×), IS (Infinite Stratos) (1.89×), N1 road (South Africa) (1.58×), and Northrop Grumman (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for California Gold Rush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.