Car costs Audience in United States

Car costs logo

Car costs has an estimated audience of 2,572,008 people in United States. 49.7% are female, 50.3% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: ABC 7 Chicago, CAC 40, Leverage (TV series), Totally Spies!, Life of Pi.

The average Car costs fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include ABC 7 Chicago, CAC 40, Leverage (TV series), with strongest over-indexing on ABC 7 Chicago (1.53× the country average). Demographically, the Car costs audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Car costs fans

Demographic split for Car costs audience in United States
MetricValue
Female49.7%
Male50.3%
Average age42.5
Estimated audience size2,572,008

Audience persona

The typical Car costs fan in United States is balanced, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for ABC 7 Chicago.

Top regions in United States

Top regions ranked by reach for Car costs in United States
RegionReachAffinity
California225,5280.8×
Texas165,7670.75×
New York154,5741.08×
Florida116,8130.67×
Illinois82,0110.96×
Georgia71,3400.9×
Pennsylvania69,9500.81×
North Carolina54,4560.7×
Massachusetts51,9691.03×
New Jersey50,0030.76×
Virginia49,4440.79×
Ohio49,1190.62×
Washington46,3580.9×
Michigan43,8040.65×
Arizona37,0810.71×
Maryland36,2010.82×
Tennessee33,1260.64×
Indiana30,9400.66×
Minnesota28,0650.76×
Colorado27,0390.67×
Missouri24,6130.59×
Alabama21,5820.6×
Oklahoma21,3970.75×
Wisconsin20,2650.52×
Connecticut20,2340.78×
Kentucky19,8190.61×
South Carolina19,2800.5×
Louisiana18,0330.54×
Mississippi17,3850.82×
Utah16,9020.73×
Oregon16,0580.54×
Iowa15,7310.74×
Arkansas15,4440.73×
Nevada15,3090.62×
West Virginia14,3521.2×
Alaska14,3222.6×
Kansas13,2560.65×
Idaho13,2531.03×
Hawaii12,6611.15×
Montana12,4851.75×
South Dakota12,3232.07×
North Dakota11,9992.27×
New Hampshire11,8251.17×
Wyoming11,6103.05×
Nebraska11,5800.9×
New Mexico11,5190.89×
Rhode Island11,4191.39×
Maine11,4121.24×
Vermont11,2312.49×
Delaware10,2261.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Car costs audience
BrandAffinityCategory
ABC 7 Chicago1.53×Movies & TV
CAC 401.59×Business & Career
Leverage (TV series)1.88×Movies & TV
Totally Spies!3.23×Movies & TV
Life of Pi2.4×Movies & TV
Israeli cuisine2.31×Food & Beverages
Title Nine2.66×Fashion & Accessoires
Better Off Dead (film)2.44×Movies & TV
Cultural studies2.42×Business & Career
Chili con carne1.58×Food & Beverages
Diane Sawyer1.65×Movies & TV
Iyanla Vanzant2.6×Business & Career
Harry Potter and the Goblet of Fire1.69×Movies & TV
The Tree of Life (film)2.16×Movies & TV
Equinix2.31×Business & Career
Academy Award for Best Visual Effects1.94×Movies & TV
The Godfather Part II1.97×Movies & TV
Cadillac Ranch1.63×Cars & Mobility
Príncipe1.51×Travel & Leisure
Cagayan3.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Car costs audience
TraitClusterScore
Need for SecurityCONSERVATISM1.78
Convenience OrientationPREMIUM1.67
Career OrientationPOWER1.5
Urban LifestyleOPEN1.24
Price SensitivityPREMIUM1.18
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Car costs
CountryShare
United States62.1%
United Kingdom11.0%
Ukraine2.4%

See Car costs audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Car costs have in United States?

Car costs has an estimated audience of 2,572,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Car costs fans?

49.7% of Car costs fans are female, 50.3% are male, with an average age of 42.5 years.

Which brands do Car costs fans like most?

Car costs fans show strongest brand affinity for ABC 7 Chicago (1.53×), CAC 40 (1.59×), and Leverage (TV series) (1.88×) over the country average.

Where do Car costs fans live in United States?

Car costs fans in United States are most concentrated in California (reach 225,528), Texas (reach 165,767), and New York (reach 154,574). These three regions account for the largest share of the active audience.

What other brands do Car costs fans also like?

Beyond Car costs itself, the audience over-indexes on CAC 40 (1.59×), Leverage (TV series) (1.88×), Totally Spies! (3.23×), and Life of Pi (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Car costs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.