Car mat Audience in United States

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Car mat has an estimated audience of 367,447 people in United States. 19.2% are female, 80.8% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Hammock camping, Hipster, Arrietty, Eden Lake, N1 road (South Africa).

The average Car mat fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hammock camping, Hipster, Arrietty, with strongest over-indexing on Hammock camping (20× the country average). Demographically, the Car mat audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Car mat fans

Demographic split for Car mat audience in United States
MetricValue
Female19.2%
Male80.8%
Average age42.4
Estimated audience size367,447

Audience persona

The typical Car mat fan in United States is more male, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Car mat in United States
RegionReachAffinity
California46,8391.16×
Texas31,5321×
Florida25,0641.01×
New York24,2411.18×
Pennsylvania14,6001.18×
Illinois13,9581.14×
Ohio12,8941.14×
Georgia12,0171.06×
North Carolina11,9971.09×
New Jersey11,2931.21×
Michigan11,1681.16×
Virginia9,1311.02×
Massachusetts8,5541.18×
Indiana7,8561.17×
Arizona7,3790.98×
Washington7,3651×
Maryland7,0731.12×
Tennessee6,6690.9×
South Carolina6,0851.1×
Colorado5,9071.02×
Wisconsin5,8281.05×
Minnesota5,7471.09×
Alabama5,4641.06×
Missouri5,3300.9×
Connecticut4,9191.33×
Louisiana4,5910.97×
Kentucky4,4750.97×
Oregon4,0680.97×
Oklahoma3,5650.87×
Mississippi3,1261.03×
Utah2,9670.9×
Nevada2,9220.82×
Arkansas2,6040.86×
Kansas2,5430.88×
Iowa2,5360.84×
New Hampshire1,8421.27×
New Mexico1,8220.99×
Idaho1,6810.91×
West Virginia1,6710.98×
Nebraska1,5900.86×
Maine1,4291.09×
Rhode Island1,3931.19×
Hawaii1,2500.79×
Delaware1,0841.07×
Montana8820.87×
Washington, District of Columbia7650.69×
Alaska7130.91×
South Dakota6130.72×
North Dakota5880.78×
Vermont5410.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Car mat audience
BrandAffinityCategory
Hammock camping20×Travel & Leisure
Hipster15.56×Politics & Society
Arrietty20×Movies & TV
Eden Lake9.56×Movies & TV
N1 road (South Africa)3.97×Travel & Leisure
Hog Hunting2.74×Sports
Historic site3.35×Arts & Culture
Goose (band)4.7×Pets & Animals
Tuff Hedeman14.78×Sports
Urban horticulture2.36×Home & Garden
Vocal harmony2.91×Music & Radio
Suikoden IV20×Games
Cam Ward2.4×Sports
edureka22.59×Business & Career
Wikia2.07×Internet & Social Media
Acoustic music2.77×Music & Radio
Justice1.71×Politics & Society
Notre Dame Fighting Irish football2.9×Sports
Kendra Scott1.67×Fashion & Accessoires
Title Nine5.9×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Car mat audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Quality AwarenessPREMIUM1.83
Need for SecurityCONSERVATISM1.63
Family OrientationCONSERVATISM1.43
Early Adopter MentalityPOWER1.42
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Car mat
CountryShare
United States16.4%
Malaysia8.4%
United Kingdom8.1%

See Car mat audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Car mat have in United States?

Car mat has an estimated audience of 367,447 people in United States, concentrated in California and Texas.

What is the gender split and age of Car mat fans?

19.2% of Car mat fans are female, 80.8% are male, with an average age of 42.4 years.

Which brands do Car mat fans like most?

Car mat fans show strongest brand affinity for Hammock camping (20×), Hipster (15.56×), and Arrietty (20×) over the country average.

Where do Car mat fans live in United States?

Car mat fans in United States are most concentrated in California (reach 46,839), Texas (reach 31,532), and Florida (reach 25,064). These three regions account for the largest share of the active audience.

What other brands do Car mat fans also like?

Beyond Car mat itself, the audience over-indexes on Hipster (15.56×), Arrietty (20×), Eden Lake (9.56×), and N1 road (South Africa) (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Car mat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.