Chicken soup Audience in United States

Chicken soup logo

Chicken soup has an estimated audience of 1,667,966 people in United States. 75.1% are female, 24.9% are male, average age 46.1. Top regions: California, Texas, New York. Top brand affinities: Bank account, Combat sport, Brookside, Acoustic music, Notre Dame Fighting Irish football.

The average Chicken soup fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank account, Combat sport, Brookside, with strongest over-indexing on Bank account (4.42× the country average). Demographically, the Chicken soup audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Chicken soup fans

Demographic split for Chicken soup audience in United States
MetricValue
Female75.1%
Male24.9%
Average age46.1
Estimated audience size1,667,966

Audience persona

The typical Chicken soup fan in United States is more female, around 46.1 years old, with strong Risk Appetite tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Chicken soup in United States
RegionReachAffinity
California226,9341.24×
Texas157,4141.1×
New York117,3391.26×
Florida113,8251.01×
Illinois53,1240.96×
Pennsylvania53,1000.95×
North Carolina50,2301×
New Jersey45,2681.07×
Georgia44,5620.87×
Massachusetts42,0351.28×
Ohio40,9840.8×
Washington40,7681.22×
Michigan38,9430.89×
Virginia38,8080.96×
Arizona30,9630.91×
Tennessee29,3950.88×
Wisconsin26,5681.06×
Colorado25,7700.98×
Indiana24,6110.81×
Maryland24,0420.84×
Missouri22,9090.85×
Oregon22,7171.19×
South Carolina22,1600.88×
Minnesota21,9500.92×
Connecticut21,6061.29×
Alabama19,5510.84×
Louisiana18,1680.84×
Oklahoma17,4090.94×
Kentucky16,9820.81×
Nevada15,2240.94×
Arkansas13,6580.99×
Utah12,2310.82×
Kansas11,6730.89×
Mississippi11,5030.84×
Iowa11,1930.81×
Maine8,7061.46×
Idaho8,6351.03×
Hawaii8,6021.2×
New Hampshire8,4831.29×
New Mexico8,3361×
Rhode Island7,3681.39×
Nebraska6,8420.82×
West Virginia5,8650.76×
Montana5,5291.19×
Alaska5,5091.54×
Washington, District of Columbia3,9140.78×
Vermont3,8651.32×
South Dakota3,2740.85×
Delaware3,2470.71×
North Dakota3,0210.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicken soup audience
BrandAffinityCategory
Bank account4.42×Business & Career
Combat sport2.39×Sports
Brookside6×Movies & TV
Acoustic music1.66×Music & Radio
Notre Dame Fighting Irish football1.83×Sports
Lebanese cuisine2.38×Food & Beverages
Julius Caesar (play)2×
Cachorro1.64×Pets & Animals
Ellen Burstyn2.71×Movies & TV
Tierra caliente2.3×Travel & Leisure
Wizards of Waverly Place1.94×Movies & TV
Biblical inspiration2.4×Politics & Society
Leprechaun2.6×Literature
E-box3.23×Health
Tierra Cali1.89×Travel & Leisure
Graham Greene (actor)1.54×
Jack Skellington1.66×Movies & TV
Irrigation sprinkler2.23×Home & Garden
Ken Griffey Jr.1.77×Sports
Naperville, Illinois1.77×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicken soup audience
TraitClusterScore
Risk AppetiteTHRILL1.74
LGBTQ+ IdentityOPEN1.5
MindfulnessBALANCE1.39
DIY MentalityTHRILL1.39
Healthy LifestyleBALANCE1.33
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Chicken soup
CountryShare
United States30.2%
Taiwan22.8%
Thailand5.7%

See Chicken soup audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Chicken soup have in United States?

Chicken soup has an estimated audience of 1,667,966 people in United States, concentrated in California and Texas.

What is the gender split and age of Chicken soup fans?

75.1% of Chicken soup fans are female, 24.9% are male, with an average age of 46.1 years.

Which brands do Chicken soup fans like most?

Chicken soup fans show strongest brand affinity for Bank account (4.42×), Combat sport (2.39×), and Brookside (6×) over the country average.

Where do Chicken soup fans live in United States?

Chicken soup fans in United States are most concentrated in California (reach 226,934), Texas (reach 157,414), and New York (reach 117,339). These three regions account for the largest share of the active audience.

What other brands do Chicken soup fans also like?

Beyond Chicken soup itself, the audience over-indexes on Combat sport (2.39×), Brookside (6×), Acoustic music (1.66×), and Notre Dame Fighting Irish football (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicken soup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.